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New – The 8 Best SEO Service Companies in South Africa 2022

New – The 8 Best SEO Service Companies in South Africa 2022

The best SEO Services Companies in South Africa are:

  • Symaxx Digital   
  • Algorithm Agency
  • MO Agency
  • Ruby Digital
  • SEO Pros
  • Web SEO
  • Code pilot
  • Star Bright

Choosing an SEO services company in South Africa is not an easy thing.

The SEO in South Africa landscape is always changing as the dominant search engine Google modifies its algorithm.

And SEO services companies tend to rise and fall.

As someone who has been in the industry for over 10 years now, I’ve seen South Africa’s top SEO companies compete for the coveted top spots on Google, and for the big budget clients.

I’ve seen them come and go, get procured by above-the-line (traditional) agencies looking to go digital, and I’ve seen them disappear altogether.

The SEO companies in South Africa remain a combination of small (1-3 staff) and mid-sized (3-20) companies.

There is very few large SEO services company in South Africa, the likes of which are very common in Europe and the US.

What's the difference between SEO and local SEO?

SEO is the process of ranking on search engines without paying money to the search engine.

This is an activity meant to make sure people can find you when they search on search engines. 

Local SEO is the same process. However, in this instance, you are ranking for local searches. 

For example “SEO services Capetown”. Local SEO is structured in a way that search-related queries like these companies that offer SEO services in Capetown show up at the top of results.

  • This is done  with  the local context in mind 
  •   localizes  SEO to a specific Geographic  area
  •  ensure that people who search for your product or service in your area can find you 
  •  the requires contextual understanding to be able to optimize the content  
  •  directs traffic in store for people near you

This article deals with SEO – the process of ranking without paying for clicks or impressions.

I do think however that most of the SEO companies mentioned below gain a significant, if not majority of their company revenue as 15 – 25% fee on ad spend.

Paid and organic search do work well together – when done the right way.

What makes an SEO Company great?

Multidisciplinary Approach

SEO is no longer a purely technical pursuit, and there are multiple factors that contribute to On-page and Off-page SEO. 

A good SEO company needs to deliver on a lot of these factors. Or work well with teams that can. These include:

The secret sauce of an SEO company and SEO, in general, is a combination of some of the factors I have listed below.

Visionaries and staff

The people in the company are its most valuable possession. 

They have to have the passion and the complementary required skills to deliver the best SEO strategy.

1. Content Marketing

  • Blog posts
  • Time on site
  • Social media content and shares
  • eBooks and whitepapers
  • Videos 
  • audio recordings
  • Infographics or other visual content

2. On-Page SEO

  • Title tags
  • Meta descriptions
  • Internal links
  • Image alt tags
  • Content structure

3. Off-Page SEO

  • Backlinks
  • Social signals (likes & shares)
  • Trust

4. Black-hat vs White-hat SEO tactics 


  • Black-hat methods:

–  Optimizing for search engines only.

 This involves finding weaknesses in search engines to get results and rank very quickly.

By ignoring the human element and breaking or bending the rules SEO companies can rank a company quickly.

This is not recommended, and Google might penalize you.

  • White-hat methods: Optimizing for humans involves focusing on the user intent or human audience that will be engaging with the website content. 

By consistently producing quality content that answers the user’s question is easy to read, informative, and legitimately optimized, websites start to rank well over time.

Time is the operative word here. 

White-hat SEO takes time. (and consistency…)

After all, you’re not writing for robots you’re connecting with people

5. Complimentary digital agency services

  • Website design and development
  • Content marketing
  • Social Media marketing
  • Search Engine Marketing
  • Pay Per Click advertising
  • UX design
  • Marketing automation


Great SEO that works long term is not R3000 a month. It’s at least R10,000 per month and upwards. Make sure you choose the right SEO package.

I’d be interested if you have had great SEO results with monthly costs less than this? 

This is because the SEO process is comprehensive, requires skill,  and expertise.

Factors considered for this list? Domain Authority

Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank on search engine result pages (SERPs).

A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.

You can improve your Domain Authority by building links in other words having more authoritative  sites linking to you.

Technical website check

You should preach what you practice!

 The same goes for SEO companies.

We excluded a few SEO companies because they had tracking errors on their website

Seriously, if you are selling your customers SEO services that generate revenue, you should get your own house in order. 

Loads of website errors, missing or broken tracking codes, and old tracking code technologies the SEO companies we reviewed. 

These firms were excluded.

Alexa Rank

Alexa rank is a measure of website popularity. 

It ranks millions of websites in order of popularity, with an Alexa Rank of 1 being the most popular. 

Alexa Rank reveals how a website is doing relative to all other sites, which makes it a great KPI for benchmarking and competitive analysis.

It is one of the best freely available benchmarking tools available to us. 

Some of the SEO Services firms are nowhere to be found when it comes to Alexa rank. Go figure!

Rankings for core services

In addition, we looked at national and local listing rankings for keywords related to SEO Services. 

Their first page rankings, and the difficulties of the keywords they were ranking for. 

If you are going to sell rankings, best you are able to do it for yourself.

Word of mouth/awareness in the South African marketplace

What do others say about the company? It is important because it can show the worthiness and reliability of the SEO company.

Some have even been recommended by celebrities, because of the great jobs they did for them.

Below are the firms you should reach out to if you are looking for an SEO Company. Just make sure you get the ‘A team.’

The Best SEO Services Companies in South Africa are:

(in no particular order, as described by the agencies themselves)

1. Symaxx Digital 

symaxx digital website homepage with text

“Symaxx is an award-winning digital agency, specializing in bespoke SEO services, website design & Marketing. We have made it our mission to cultivate responsive digital experiences that excite and inspire. We work through a bespoke process from the start to the end of your project, ensuring 100% satisfaction.”

List of services include;

  • SEO services and free Website audits – Focusing on growing your visibility and ranking in organic (non-paid) search engine results.
  • Digital marketing – We create the best concepts and campaigns to make your brand succeed online.
  • Web design – We create beautiful websites that will keep your clients engaged and coming back to you.
  • eCommerce – We build woo-commerce-powered websites that will turn your users into customers.
  • Branding – We create powerful brands that set the stage for your marketing initiatives for today and tomorrow.
  • Support and Hosting – Your digital experience should be: fast, functional, and always on. We Ensure full uptime and scalability.

Symaxx Digital Contact Details:

2. Algorithm Agency

“South Africa’s Leading SEO & Performance Marketing Agency. Algorithm Agency is a data-driven performance marketing agency. We have developed a powerful set of tools to drive your data and performance marketing efforts.”

The list of services include:

  • Paid media management;
  • SEO Services and Audits;
  • Reporting and Data-Tracking;
  • Digital Consulting; and
  • Conversion Rate Optimisation.

3. MO Agency

Mo Agency header section

“We configure and launch CRM, Inbound Marketing and Sales platforms. We design and execute ad campaigns, landing pages, and content offers.”

The list of services include:

  • Inbound marketing;
  • CRM and Sales enablement;
  • Web design and development;
  • HubSpot management;
  • HubSpot training and consulting; and
  • Branding and video.

MO Agency Contact Details:

4. Ruby Digital

Ruby digital hero image section

“Ruby Digital is SA’s leading digital marketing agency. We’ve helped brands like Virgin & Thomas Cook grow. Most agencies don’t focus on ROI. We do.”

The list of services include:

  • SEO optimization;
  • Google AdWords management;
  • Web design & development;
  • Content marketing;
  • Social media management; and
  • Paid social media management.

5. SEO Pros

SEO Pros Homepage section

“SEOPros is one of the leading digital marketing and 🥇🥇🥇 SEO companies in South Africa. Unrivaled KPI-driven results growing businesses by 174% on average.”

The list of services include:

  • Organic SEO management;
  • Google AdWords management;
  • Social media management;
  • Web design;
  • Brand strategy;
  • Auto-lead generation;
  • Content writing;
  • PR strategy; and
  • Video production.

6. Web SEO

Web SEO website homepage Section

“Web SEO is an SEO Company in Cape Town | We aim to get you more relevant visitors for your website and then change them into paying customers”

The list of services include:

  • SEO optimization;
  • Web development;
  • Google local optimization;
  • AdWords & PPC;
  • Social media marketing; and
  • Graphic design.

7. Code Pilot

Code Pilot homepage section

“Whether it’s Search Engine Optimization (SEO) or Google AdWords (PPC), our team of certified professionals will make sure your website gets the best results within your budget. We offer a wide range of Search Engine Optimization (SEO) & PPC management services.”

List of Services Include:

  • Email Marketing.
  • Social Media Marketing.
  • SEO.
  • Google AdWords Management.
  • Website Design & Development.

8. Star Bright

“We can help you grow your business. To achieve this, we look at several technical aspects that ensure your website is visible to search engines. We don’t use shortcuts or black-hat techniques that damage your business in the long run, but focus on best practices that will systematically build your brand.”

List of Services Include:

  • Graphic Design
  • Website Design & Development
  • SEO
  • Google AdWords Management
  • Social Media Marketing

Wrapping Up

Choosing an SEO company is not an easy task. I’m sure there are some great SEO companies out there that I may not know about. Feel free to reach out.

Use it don’t use it, but I hope it helps you in some way.

Obviously, we’d love to do your SEO, but you must choose which SEO services company is best for your unique requirements.

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