Digital Marketing, SEO & Web Design

Digital marketing is any kind of marketing that is directed towards the use of electronic devices such as laptops, tablets, smartphones, and any digital medium that can connect to Wi-Fi or the internet to reach prospective clients and leads.

It is very important to note that digital marketing holds more significance as compared to traditional marketing.

At Symaxx our digital marketing services offer higher levels of interaction and engagement to potential leads and prospective customers through various digital marketing channels.

ABSOLUTELY!!!!. With each passing day, there is an upgrade in technology and populations are embracing digital technologies in their everyday life which means a larger market share for business owners.

Digital marketing, therefore, poses as the best marketing strategy in this modern world as compared to traditional methods of marketing.

Packages that come with digital marketing include accuracy, consistency, increasing customer loyalty, and targeting the right audience among others.

Therefore, at Symaxx Digital we serve our clients the success of engaging in modern technologies.

In a thriving company like Symaxx, we’re result-oriented digital marketing is being delivered by experts with creative capabilities, different roles are designated to promote its brand image and run the day-to-day business of the organization.

The roles have been compiled below

• Managing Director/Founder: He/she examines new digital advancements, maximizes customer leads, and navigates online traffic
• Account Manager: as a client, you may be assigned an account manager who will touch base with you on your projects and keep you updated.
• Graphic Designer: It is the artistic understanding of human attitudes that helps graphic designers to set up applications that retain existing customers and acquire new ones.
• UI Designer: This is someone who specializes in user-friendly website design.
• Web Developer
• Copywriter: A copywriter is someone who writes blogs, articles, website content, and basically any other words used in marketing.
• Social Media Marketer

Search Engine Optimization refers to the process of creating user-friendly pages to take your website visibility to the next level and give you a great competitive advantage.

Keywords are the words and phrases that define the content and rectify queries for the searcher.

These should be present in the content, titles, and SEO elements, and they are used to perform a search on the internet.

Example: If you are searching for a place to eat nearby you’d probably search “Restaurant nearby” and that’s your keyword in this case.

Keywords can be any words you use to search to find anything online.

Technology is changing rapidly and the capabilities of websites are advancing quickly in the modern world hence content should always keep up with technology and updated websites constantly.

Of Course, A blog can be used as a tool for creating a steady stream of website traffic, growing the target market, and getting new leads.

Blogging is the most commonly used platform for sharing marketing content. Marketers, therefore, prioritize blogging as their primary content marketing strategy.

A blog is therefore a need in any business since it’s suits any type of business be it food, fashion, or construction.

Facebook? Aim for once a day and definitely no less than 3 times a week in order to maintain consistency.

Instagram? Once or twice a day. Profiles that post daily are likely to get more followers than those that post less frequently.

LinkedIn? At least twice a week and no more than once per day.

Twitter? This one is a bit more varied but generally anywhere from 3-30 tweets per day is good.

When it comes to blogging, content is the lifeblood of blogging and is necessary for content marketing to work. Posting at least twice a week provides the highest results in terms of traffic and conversions. Blogs should always deliver on-demand content to the audience. Social media requires consistency and quality content. Infrequent posting will result to your audience forgetting about your existence but constant posting will always remind your target market about your existence hence increasing traffic and your competitive advantage

Inbound Marketing is defined as a strategic business approach that aims to attract prospective clients by creating valuable content that suits the target market and ensures relationship building.

On the other hand, Outbound marketing is also referred to as interruptive marketing because it initiates contact with potential clients term.

An example of outbound marketing is the popup of a Steers advert while watching a movie or soapie.

With the fastness of technological advancements, if organizations do not embrace social media marketing, they pose as ghosts.

It is therefore important for businesses to use social media platforms but they should be strategic about the social media platforms to engage with.

Social media platforms with the most active users are, Facebook, YouTube, Instagram, Twitter, and LinkedIn and these should be the main focus.

The next thing is to identify the most preferred social media platforms by your target audience, study their pattern, and demographics and find out the preferred audience.

Social media should therefore pose as a success in a business.

Absolutely! Email marketing has been rated as the highest performing content type for securing and managing leads and there has been an anticipated growth in the number of email users.

It is very important to note that there are more active email accounts than active accounts on any social media in the world.

For businesses email marketing has a better return on investment, it’s easy to build, and has a higher click rate among other things. 

Seriously, it’s not worth it. Buying an email exposes the company to spam hence tarnishing the dignity and disrupting the productivity of the business.

However, an email list comes with advantages that include building trust, getting clients to return and a client can make more money among other things.

In the modern world, the best way to grow your email list is organically through subscription buttons and calls to action.