Links & Authority

Link building is the strategic process of earning relevant backlinks that improve authority, trust, and discoverability.

A backlink is an external link pointing from one website to another, often used by search engines as a signal of relevance, trust, and authority.

Link building is the strategic process of earning relevant backlinks that improve authority, trust, and discoverability.

Anchor text is the words used in a hyperlink, providing context about the destination page.

Link equity is the SEO value that a link can help transfer from one page or domain to another.

An editorial link is a backlink that exists because the linking site decided the destination was worth citing or recommending.

Digital PR is an off-page strategy focused on earning media attention, brand mentions, and backlinks through credible story angles and useful content assets.

Broken link building is the process of finding broken external links on other sites and suggesting your page as a relevant replacement.

Toxic links are backlinks that look low-quality or manipulative enough to raise trust concerns about a site's link profile.

A disavow file is a submission to Google asking it not to consider selected backlinks when evaluating a site's link profile.

Domain Authority is a non-Google score created by SEO tools to estimate the comparative ranking strength of a domain.

Domain Rating is a third-party metric from Ahrefs that estimates the backlink strength of a domain.

A reciprocal link is a link relationship where two websites point to each other.