Knowledge track
Local Search
Location-based search and map visibility concepts tied to service businesses and regional discoverability.
Live glossary coverage
11
terms currently available in this track
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2
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Core terms in this track
Local Search
Google Business Profile
Google Business Profile is the business listing that powers local visibility across Google Maps and many local-intent search results.
Local Search
Local SEO
Local SEO is the work of improving how a business appears for geographically influenced search queries across Google Maps, local packs, and localized organic results.
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Local Search
Google Business Profile
Google Business Profile is the business listing that powers local visibility across Google Maps and many local-intent search results.
Local Search
Local SEO
Local SEO is the work of improving how a business appears for geographically influenced search queries across Google Maps, local packs, and localized organic results.
Local Search
Google Maps SEO
Google Maps SEO is the optimization of business visibility inside Google Maps and the map-based local pack results connected to local intent.
Local Search
Local Pack
The local pack is the group of map-connected business listings Google shows for searches with local intent.
Local Search
Local Citation
A local citation is an online listing or mention of a business's name, address, phone number, and related profile information.
Local Search
NAP
NAP is the standard shorthand for a business's name, address, and phone number used across local search platforms.
Local Search
Local Schema
Local schema is structured data markup used to describe business location, contact information, and related local details in machine-readable form.
Local Search
Location Page
A location page is a page focused on a specific place or service area to support localized visibility and conversion.
Local Search
Multi-Location SEO
Multi-location SEO is a local-search strategy for businesses that need visibility across multiple real-world locations or service areas.
Local Search
Review Management
Review management is the ongoing practice of generating, monitoring, and responding to customer reviews across important local platforms.
Local Search
Service Area Business
A service area business is a business model in local search where the company travels to the customer instead of relying on a public office or shopfront.