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Knowledge track

Local Search

Location-based search and map visibility concepts tied to service businesses and regional discoverability.

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Local Search

Google Business Profile

Premium

Google Business Profile is the business listing that powers local visibility across Google Maps and many local-intent search results.

AliasesGBPGMB+2 more

Local Search

Local SEO

Premium

Local SEO is the work of improving how a business appears for geographically influenced search queries across Google Maps, local packs, and localized organic results.

Aliaseslocal search engine optimizationgoogle maps seo

Local Search

Google Maps SEO

Standard

Google Maps SEO is the optimization of business visibility inside Google Maps and the map-based local pack results connected to local intent.

Aliasesmaps seogoogle maps ranking

Local Search

Local Pack

Standard

The local pack is the group of map-connected business listings Google shows for searches with local intent.

Aliasesmap packlocal 3-pack

Local Search

Local Citation

Standard

A local citation is an online listing or mention of a business's name, address, phone number, and related profile information.

Aliasescitationbusiness citation

Local Search

NAP

Standard

NAP is the standard shorthand for a business's name, address, and phone number used across local search platforms.

Aliasesname address phonebusiness details consistency

Local Search

Local Schema

Standard

Local schema is structured data markup used to describe business location, contact information, and related local details in machine-readable form.

Aliaseslocal business schema

Local Search

Location Page

Standard

A location page is a page focused on a specific place or service area to support localized visibility and conversion.

Aliasescity pagelocal landing page

Local Search

Multi-Location SEO

Standard

Multi-location SEO is a local-search strategy for businesses that need visibility across multiple real-world locations or service areas.

Aliasesmultiple location seo

Local Search

Review Management

Standard

Review management is the ongoing practice of generating, monitoring, and responding to customer reviews across important local platforms.

Aliasesonline review managementreview strategy

Local Search

Service Area Business

Standard

A service area business is a business model in local search where the company travels to the customer instead of relying on a public office or shopfront.

AliasesSAB