A personalized email strategy catches customers at every step of the funnel.
All our marketing processes use careful audience segmentation. This means that users receive only the most relevant and targeted information. It allows you to move leads and consumers further down your engagement process while leaving them happy and interested.
There’s a lot that goes into a strong email: relevant copy and messaging, strategic design, etc. But before we can even start thinking about the “pretty stuff,” a thoughtful strategy has to be put together. The first step in a strategic email campaign is identifying all of the different scenarios that consumers could enter. To do that, you need to know your audience inside and out.