Knowledge track
Website Design & UX
Definitions for responsive layout, landing pages, site structure, and user-experience concepts that shape usability and conversion performance.
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Core terms in this track
Website Design & UX
Information Architecture
Information architecture is the structural organization of pages, navigation, and content pathways across a website.
Website Design & UX
Accessibility
Accessibility in web design means building websites so people with disabilities and different usage contexts can understand, navigate, and interact with them.
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Website Design & UX
Responsive Web Design
Responsive web design is the practice of building websites that adapt layout, content flow, and interface behaviour to different devices and screen sizes.
Website Design & UX
Landing Page
A landing page is a purpose-built page designed to move a visitor toward one clear conversion action.
Website Design & UX
Information Architecture
Information architecture is the structural organization of pages, navigation, and content pathways across a website.
Website Design & UX
Accessibility
Accessibility in web design means building websites so people with disabilities and different usage contexts can understand, navigate, and interact with them.
Website Design & UX
Call to Action
A call to action, or CTA, is a prompt that guides users toward a desired next step such as enquiring, booking, buying, or subscribing.
Website Design & UX
Above the Fold
Above the fold is the initially visible area of a webpage before the user scrolls, usually containing the first impression, main message, and primary action.
Website Design & UX
User Journey
A user journey is the sequence of steps, decisions, and interactions a user follows while trying to complete a goal.
Website Design & UX
Website Wireframe
A website wireframe is a low-detail layout that maps page structure, content priority, and interaction flow before full design and development.