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Website Design & UX

Definitions for responsive layout, landing pages, site structure, and user-experience concepts that shape usability and conversion performance.

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Website Design & UX

Responsive Web Design

Standard

Responsive web design is the practice of building websites that adapt layout, content flow, and interface behaviour to different devices and screen sizes.

Aliasesresponsive designRWD+1 more

Website Design & UX

Landing Page

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A landing page is a purpose-built page designed to move a visitor toward one clear conversion action.

Aliasescampaign landing pagelead generation page+1 more

Website Design & UX

Information Architecture

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Information architecture is the structural organization of pages, navigation, and content pathways across a website.

AliasesIAsite architecture+1 more

Website Design & UX

Accessibility

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Accessibility in web design means building websites so people with disabilities and different usage contexts can understand, navigate, and interact with them.

Aliasesweb accessibilityaccessible design+1 more

Website Design & UX

Call to Action

Standard

A call to action, or CTA, is a prompt that guides users toward a desired next step such as enquiring, booking, buying, or subscribing.

AliasesCTAcall-to-action+1 more

Website Design & UX

Above the Fold

Standard

Above the fold is the initially visible area of a webpage before the user scrolls, usually containing the first impression, main message, and primary action.

Aliasesfirst viewporthero section+1 more

Website Design & UX

User Journey

Standard

A user journey is the sequence of steps, decisions, and interactions a user follows while trying to complete a goal.

Aliasescustomer journeywebsite journey+1 more

Website Design & UX

Website Wireframe

Standard

A website wireframe is a low-detail layout that maps page structure, content priority, and interaction flow before full design and development.

Aliaseswireframepage wireframe+1 more