Digital Marketing Blog
Practical SEO, growth, and engineering notes for teams building revenue online.
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How do we track supplier promises made in email against actual delivery dates?
Prepare a supplier follow-through report with proposed and confirmed dates, verified purchase references, actual receipt evidence and clear exception owners.
How do we track missing transaction documents without emailing every party the same reminder?
Assign transaction documents to the right party, distinguish missing from unreviewed files, and prepare targeted reminders with a reusable document tracker.
How do we test whether an automation survives a missing optional field?
Test blank, omitted and unreadable optional fields with a reusable test matrix, clear contact rules and checks that downstream tasks receive validated inputs.
How do we test whether a malicious PDF can trick our AI assistant into using a tool?
Use a controlled PDF injection test pack to check whether document text can trigger tool calls, bypass approval or change records in your AI assistant safely.
How do we test video AI on a maintenance clip without claiming it found the fault?
Test video AI on maintenance clips with timestamped observations, technician checks and a reusable evidence handover, without claiming a fault diagnosis.
How do we test that automated documents still work after a client changes its template?
Use a practical regression checklist to compare revised client templates, test fields and layouts, and approve sample documents before workflows resume.
How do we test that an AI tool call reached the intended business system?
Check AI tool requests against actual business records, handle refusals and incomplete actions, and keep a reusable evidence template for operator handover.
How do we test document automation with scans that are cropped, rotated or unreadable?
Build a poor-input test pack for cropped, rotated and unreadable scans. Check evidence, rejection, resubmission and human review before accepting extracted data
How do we test a voice agent with South African accents and noisy phone calls?
Build a South African voice-agent test set with local names, mixed accents and noisy calls, then score task completion, corrections and safe human handovers.
How do we summarise a matter file while keeping privileged material within the right team?
Design matter-specific retrieval with verified team membership, restricted source links and minimal exports, testing access before enabling AI file summaries.
How do we stop one large AI job consuming the whole team's automation capacity?
Define priorities, concurrency and usage limits for an AI pilot, then test interactive requests while bulk processing and recovery work compete for capacity.
How do we stop browser automation treating a confirmation screen as proof of success?
Check the actual record, operation status or exported file after a browser confirmation, and keep pending work and uncertain outcomes visible before retrying.
How do we stop an internal assistant mixing policies from two separate companies?
Stop an internal assistant mixing company policies with verified organisation context, scoped retrieval and a practical checklist for testing similar documents.
How do we stop a procurement agent choosing the cheapest quote with missing scope?
Use a scope-aware quotation rubric to check required work, evidence and exclusions before price comparison, with holds for missing or ambiguous answers.
How do we stop a missing amount being recorded as zero in an extracted form?
Use separate blank, unreadable and zero states in extracted forms, preserve source evidence, and route uncertain amounts for human review before finance use.
How do we stop a follow-up task being created for an appointment that was cancelled?
Use a shared booking reference to stop follow-up tasks after cancellations, handle delayed events and give staff a clear checklist for uncertain matches.
How do we stop a customer sending the same enquiry through WhatsApp and our website twice?
Match WhatsApp and website enquiries using verified references, keep both histories in one case, and route uncertain matches to a person before linking.
How do we stop a chatbot recommending a service we no longer offer?
Use a current service catalogue to control chatbot recommendations, handle renamed offers and archived FAQs, and test exceptions before releasing changes.
How do we show which records support an AI-generated project status summary?
Create a project-status pack with record-level links, a fixed reporting cut-off and separate evidence for milestones, risks, completed tasks and open decisions.
How do we set a budget ceiling for an AI research job with an unpredictable number of steps?
Define an AI research-job budget with observable usage, reserved cost, bounded tool calls and a partial-evidence report when further work cannot be authorised.
How do we separate leave requests from approved leave in an automated staff calendar?
Keep pending leave separate from approved absence. Use clear approval versions, withdrawal rules and a practical runbook to control staff calendar updates.
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