Digital Marketing Blog
Practical SEO, growth, and engineering notes for teams building revenue online.
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What should a team decide before making an application multi-tenant?
Define tenant identity, isolation, data, lifecycle, customisation, performance, billing and operations before converting an application to multi-tenancy.
How do I plan for security, dependencies, support, infrastructure, and product change?
Plan SaaS maintenance across security, dependencies, support, infrastructure, reliability and product change with owners, budgets and measurable service levels.
When should a business build custom software instead of buying another SaaS tool?
Choose custom software or SaaS by comparing strategic fit, integration, control, delivery risk, team capacity and total lifecycle cost over time.
A workflow fails whenever one external service slows down or changes its response. What should I do next?
Protect a SaaS workflow from external API failures with contracts, timeouts, bounded retries, idempotency, queues, circuit breakers, fallbacks and monitoring.
Which evidence should a founder request for a feature delivered with new AI coding models?
Request a focused acceptance pack for an AI-coded feature: reproducible journeys, source rights, denied-access tests, runtime failures and maintenance evidence.
When should we replace a manually reviewed MVP step with product automation?
Decide when a manual MVP step can move to automation using reviewed outcomes, bounded gates, shadow tests and a graduation checklist with recovery rules.
What should we include when handing a finished SaaS platform to its owner?
Prepare a SaaS owner handover with source and service access, recovery evidence, operating responsibilities and a recorded customer workflow acceptance test.
What should a founder test before inviting real customers to a marketplace checkout?
Test marketplace capacity, payments, refunds, payouts and communications together. Use an acceptance checklist with late-event, retry and recovery evidence.
Should we charge per user, per case or per completed AI task?
Compare SaaS pricing per user, case or completed task using a worksheet for customer value, billable-unit definitions, operating costs and predictable bills.
Should we add a hosted agent to our MVP or run its tools in our own environment?
Compare hosted and self-hosted agents for an MVP using verified network, recovery, data-flow and operating requirements in a practical decision worksheet.
Should organisation access be enforced in application code, database policies or both?
Plan organisation access across application checks, database policies, administrators and jobs. Includes a filled architecture brief and isolation tests.
Should customers see live dashboard figures or approved reporting snapshots?
Choose live figures or reviewed snapshots for customer needs. Define versions, approval rights, correction states and access tests in a reporting brief.
Should an annual SaaS plan change immediately when the customer adds seats?
Choose immediate or renewal seat billing with a practical SaaS policy brief covering customer approval, exact prorating, payment failures and access recovery.
Should a SaaS product keep an audit trail when customers edit or delete records?
Decide what SaaS audit history should preserve after edits or deletions, who may see it, and how to test durability, recovery, access and retention policies.
Should a SaaS MVP expose a public demo using real customer data?
Plan a SaaS demo using synthetic data, isolated access, tested resets and crawler-visible noindex directives, with a practical environment acceptance brief.
Should a marketplace let providers upload documents that customers can download directly?
Plan marketplace document visibility with staff-only verification, authorised customer files, upload review and tested signed-link expiry and cache behaviour.
Should a management dashboard show every metric or only decisions each role owns?
Build role-specific dashboards with defined metrics, trusted reporting periods, scoped access, action thresholds and a practical brief for every decision owner.
Should a custom CRM store a person separately from the companies they represent?
Model CRM contacts separately from companies with role-based relationships to represent one person across multiple businesses accurately and securely.
How do we verify a restored SaaS backup actually supports the customer workflow?
Verify a SaaS backup restore through linked records, attachment access, tenant permissions and customer workflow tests, with evidence of recovery limits.
How do we turn one paid pilot customer's workflow into an MVP scope?
Learn how to convert a paid pilot customer's workflow into a focused MVP scope with a practical case study and a detailed pilot-to-MVP scope brief worksheet.
How do we test that a SaaS user cannot download another company's private files?
Learn how to test SaaS user access to ensure private files of other companies remain secure. Includes a practical test pack for cross-tenant file access.
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