Field Notes & Insights

Digital Marketing Blog

Practical SEO, growth, and engineering notes for teams building revenue online.

Showing 43-63 of 210 articles

Page 3 of 10

Person working at a laptop in a focused office setting
SEO
11 Jun 20267 min

How Real People Prompt AI and What It Means for GEO

My take on How Real People Prompt AI and What It Means for GEO: why it matters now and what I would check next.

seoreal estate agenciesgenerative engine optimisation+2
Person reviewing a computer screen at an office desk
SEO
11 Jun 20266 min

How AI forms opinions about your brand

My take on How AI forms opinions about your brand: why it matters now and what I would check next.

seodigital marketingentity seo+2
Laptop open to Google search with a smartphone on the keyboard
SEO
11 Jun 20267 min

Google zero-click searches hit 68% in early 2026: Study

My take on Google zero-click searches hit 68% in early 2026: Study: why it matters now and what I would check next.

seolocal seoalgorithm recovery+3
Laptop displaying a Google search page
SEO
11 Jun 20267 min

Google can be directly liable for false AI Overview claims: German court

My take on Google can be directly liable for false AI Overview claims: German court: why it matters now and what I would check next.

seolocal seoalgorithm recovery+3
Marketing team working together around a laptop
SEO
11 Jun 20267 min

AI Search In 2026: Five Findings From 300 Enterprise Marketing Execs

My take on AI Search In 2026: Five Findings From 300 Enterprise Marketing Execs: why it matters now and what I would check next.

seomarketing agencieslink building strategies+2
SEO workstation with a laptop and monitor on a desk
SEO
11 Jun 20267 min

A new resource for optimizing for generative AI in Google Search

My take on A new resource for optimizing for generative AI in Google Search: why it matters now and what I would check next.

seoai seoseo strategy+1
black flat screen computer monitor on brown wooden table
SEO
09 Jun 20267 min

SEO for Boring Industries That Actually Make Money

A practical, first-person guide to SEO for boring industries, including what I would fix first, how to make the content feel more human.

SEO for boring industriesseob2b seo+2
Woman working on laptop with charts and graphs.
SEO
08 Jun 20267 min

Why Your Case Studies Should Be Built for Search

A practical, first-person guide to case study SEO, including what I would fix first, how to make the content feel more human.

case study SEOseoprofessional services seo+2
A wooden table topped with scrabble tiles spelling the word link
SEO
08 Jun 20267 min

How to Use Internal Links Without Making Content Feel Forced

A practical, first-person guide to natural internal linking, including what I would fix first, how to make the content feel more human.

natural internal linkingseointernal linking+2
a person writing on a piece of paper
SEO
05 Jun 20267 min

How to Prioritise SEO Work When Everything Feels Urgent

A practical, first-person guide to prioritise SEO work, including what I would fix first, how to make the content feel more human.

prioritise SEO workseoseo strategy+2
woman in pink shirt sitting in front of black laptop computer
SEO
04 Jun 20267 min

Why Your Blog Should Support Your Money Pages

A practical, first-person guide to blog support money pages, including what I would fix first, how to make the content feel more human.

blog support money pagesseointernal linking+2
City skyline with numerous buildings under a clear blue sky.
SEO
03 Jun 20267 min

Local SEO for Multi-City Service Businesses

A practical, first-person guide to multi city local SEO, including what I would fix first, how to make the content feel more human.

multi city local SEOseomulti location seo+2
three men sitting on chair beside tables
SEO
03 Jun 20267 min

How to Turn Sales Questions Into SEO Content

A practical, first-person guide to sales questions SEO content, including what I would fix first, how to make the content feel more human.

sales questions SEO contentseoseo content strategy+2
Man working at a desk in an office
SEO
02 Jun 20267 min

Why Service Pages Need a Clearer Point of View

A practical, first-person guide to service page SEO point of view, including what I would fix first, how to make the content feel more human.

service page SEO point of viewseoservice businesses seo+2
cars parked in front of white concrete building during daytime
SEO
01 Jun 20267 min

SEO for Home Services Companies in South Africa

A practical, first-person guide to home services SEO South Africa, including what I would fix first, how to make the content feel more human.

home services SEO South Africaseohome services seo+2
Team collaborating around a computer in an office.
SEO
01 Jun 20267 min

How to Build a Content Engine That Does Not Sound Like AI

A practical, first-person guide to human SEO content engine, including what I would fix first, how to make the content feel more human.

human SEO content engineseocontent seo+2
What is an SEO Company and Do You Need One?
SEO
01 May 20267 min

What is an SEO Company and Do You Need One?

Understand what an SEO company actually does, the services they provide, and how to determine if your business needs to hire an agency for search marketing.

seo companyseo servicesdigital marketing+1
Best SEO Service Companies in South Africa: How to Choose
SEO
01 May 20267 min

Best SEO Service Companies in South Africa: How to Choose

A practical guide to comparing SEO service companies in South Africa, what to look for in an agency, and how to avoid common hiring traps.

seo companiessouth africahiring an agency+1
Best SEO Prices in Cape Town: Value vs Cost
SEO
01 May 20267 min

SEO Prices in Cape Town: Value vs Cost

Explore SEO prices in Cape Town and learn how to evaluate the value of SEO services. See why the cheapest option is rarely the strongest investment.

seo pricingcape townseo services+1
Best SEO Companies in Johannesburg: A Buyers Guide
SEO
01 May 20269 min

SEO Companies in Johannesburg: A Buyer's Guide

A practical guide to comparing SEO companies in Johannesburg, including local market fit, scope, pricing, reporting, and warning signs.

seo companiesjohannesburglocal seo+1
Best SEO Companies in Cape Town: What to Look For
SEO
01 May 20267 min

Choosing SEO Companies in Cape Town: What to Look For

A practical guide to finding SEO companies in Cape Town. Learn how to evaluate agencies, ask the right questions, and protect a stronger ROI.

seo companiescape townlocal seo+1

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