Digital Marketing Blog
Practical SEO, growth, and engineering notes for teams building revenue online.
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Google Delays DSA to AI Max Transition to February 2027
Google has reportedly pushed the DSA to AI Max transition timeline to February 2027. Here is how I would use the extra time.
What The Future Of Google Looks Like
My take on What The Future Of Google Looks Like: why it matters now and what I would check next.
The “What” and “Why” on Meridian: Ads DevCast E6
My take on The “What” and “Why” on Meridian: Ads DevCast E6: why it matters now and what I would check next.
Standardizing Reach Metrics with Total Co-view in the Google Ads API
My take on Standardizing Reach Metrics with Total Co-view in the Google Ads API: why it matters now and what I would check next.
Publishers push Common Crawl to stop collecting content for AI training
My take on Publishers push Common Crawl to stop collecting content for AI training: why it matters now and what I would check next.
Introducing Search Generative AI performance reports in Search Console
My take on Introducing Search Generative AI performance reports in Search Console: why it matters now and what I would check next.
How to make SEO reports more actionable
My take on How to make SEO reports more actionable: why it matters now and what I would check next.

How to Fix a Website That Gets Traffic but No Enquiries
A practical, first-person guide to website traffic no enquiries, including what I would fix first, how to make the content feel more human.
How Real People Prompt AI and What It Means for GEO
My take on How Real People Prompt AI and What It Means for GEO: why it matters now and what I would check next.
How AI forms opinions about your brand
My take on How AI forms opinions about your brand: why it matters now and what I would check next.
Google zero-click searches hit 68% in early 2026: Study
My take on Google zero-click searches hit 68% in early 2026: Study: why it matters now and what I would check next.
Google can be directly liable for false AI Overview claims: German court
My take on Google can be directly liable for false AI Overview claims: German court: why it matters now and what I would check next.
AI Max and AI Search Ads: My Take After GML
My take on AI Max and AI Search Ads: My Take After GML: why it matters now and what I would check next.

Digital Marketing Systems for Small Teams
A practical, first-person guide to digital marketing systems for small teams, including what I would fix first, how to make the content feel more human.
Google Ads Data Manager API Update: My Take
My take on Google Ads Data Manager API Update: why it matters now and what I would check next.
AI Search In 2026: Five Findings From 300 Enterprise Marketing Execs
My take on AI Search In 2026: Five Findings From 300 Enterprise Marketing Execs: why it matters now and what I would check next.
Access OpenAI models and Codex through your Oracle cloud commitment
My take on Access OpenAI models and Codex through your Oracle cloud commitment: why it matters now and what I would check next.
A new resource for optimizing for generative AI in Google Search
My take on A new resource for optimizing for generative AI in Google Search: why it matters now and what I would check next.
11 PPC errors uncovered in recent B2B audits
My take on 11 PPC errors uncovered in recent B2B audits: why it matters now and what I would check next.

Why Fast Websites Still Need a Strong Offer
A practical, first-person guide to fast website strong offer, including what I would fix first, how to make the content feel more human.

How to Plan a Website Around Real Buyer Objections
A practical, first-person guide to website buyer objections, including what I would fix first, how to make the content feel more human.
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