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What is SEO for dentists?
Ever wonder what they mean when someone says, “This is great for dental SEO”?
Well, here’s a quick translation:
“This strategy will help us move our site higher in search engine results, increase traffic to our site, and drive more new patients to our door.”
Dental SEO is something that confuses many dentists and dental office owners. It can feel like a particularly frustrating subject for dentists who are focused on providing excellent patient care and don’t want to be marketers.
This is reality. In 2022, a dentist can no longer ignore SEO. A dental SEO strategy is a must if you want to expand your practice and attract new patients. Your background and expertise on the subject will set you up to understand the importance and do what it takes to improve your rankings.
That’s exactly why we created this guide, ‘Dental SEO Made Easy’, to bring clarity and promote success to dentists around the world.
So let’s start with the basics…
What is Dental Search Engine Optimization (SEO)? Dental SEO is the process of ranking your dental practice higher in search engine results. SERP) to achieve the number one spot.
For example, if a potential patient opens Google (or Bing, Yahoo, or any other search engine) and enters “dentist near me” or “implant dentist” or any combination of dental search terms, your SEO strategy is helpful for diagnosis. Show on Top – Results. If you want your patients to find you online, you need an SEO dental marketing strategy.
The importance of SEO for dentists.
We’ve talked about the purpose of SEO, which is to improve discoverability and visibility in search results, but why is it so important? Why is SEO important for dentists?
The most compelling argument for dental SEO strategy is that it’s an effective way to attract new patients to your practice…but there’s still a lot to unpack.
Think of SEO as the backbone of the dental office’s latest online marketing strategy. In 2022, dentists will not be able to practice effectively without SEO.