Digital Marketing That Sells More Properties

Real estate marketing packages start from R8,000/month for local SEO and Google Business Profile optimisation, and R15,000–R25,000/month for comprehensive strategies including Google Ads, property landing pages, and content marketing. Agencies with multiple offices typically invest more for area-specific campaigns.

With average commissions of R68K+ per residential sale, converting just one additional lead per month makes the investment profitable many times over. Request a real estate marketing quote.

We don't compete with portals — we complement and reduce dependency on them. While portals are valuable, agents who only rely on portal leads are renting their pipeline. We build your owned digital presence — your own website ranking for area-specific property searches, your Google Business Profile dominating the Map Pack, and your content establishing you as the area expert.

Owned marketing means more qualified leads at lower cost, plus stronger brand recognition that wins listings from sellers too.

Critical. Real estate is the most local of all businesses. When someone searches 'estate agent Sandton' or 'houses for sale Umhlanga', Google prioritises local results. Your Google Business Profile, local citations, area-specific website pages, and review portfolio determine whether you appear in the Map Pack — where 42% of all clicks go.

We build comprehensive local SEO strategies covering every suburb and area you serve, ensuring you're visible for all relevant property searches. Learn about our local SEO services.

Yes. We build custom property listing websites with IDX integration, advanced search filters, area guides, virtual tour embedding, and agent profiles. Unlike template-based solutions, our sites are built on Next.js with performance and SEO advantages that help your listings rank ahead of competitors.

We also integrate with your existing CRM and listing management systems — so new properties appear on your site automatically. See our website design services.

Seller lead generation requires a different approach from buyer leads. We use: property valuation landing pages ('What's your home worth?' with automated CMA tools), market update content (area price reports that position you as the market expert), and targeted Google Ads for searches like 'sell my house fast' or 'best estate agent to sell my property'.

Sellers choose agents they trust. Our content and SEO strategy establishes you as the go-to area expert before sellers even start comparing agents.

Yes — we create social media strategies specifically for real estate: new listing showcases, just sold announcements, virtual tour teasers, area lifestyle content, and market insights. We manage Facebook, Instagram, and LinkedIn for property professionals.

However, we always emphasise that social media should support your SEO and website — not replace it. Social posts disappear from feeds within hours; SEO content drives enquiries for years.

Local real estate SEO typically shows Map Pack improvements within 2–3 months, with significant organic traffic growth by 4–6 months. Area-specific terms (e.g., 'estate agent Camps Bay') often rank faster than city-wide terms. We supplement SEO with Google Ads for immediate lead flow while organic rankings build.

The compounding nature of area pages means results accelerate — each new suburb page you rank for adds another lead source to your pipeline.

Yes. Commercial real estate requires different strategies: LinkedIn advertising for B2B decision-makers, property-specific landing pages with detailed specs and virtual tours, SEO for commercial terms ('office space to rent Sandton', 'warehouse for sale Cape Town'), and email campaigns targeting tenant databases.

We also build commercial property showcases with interactive floor plans, 3D tours, and neighbourhood analysis — the digital experience corporate tenants expect. See our construction marketing.