Facebook & Instagram Ads - Full-Service, Full-Funnel
We manage the campaigns, create the ad content, and build the account across the full funnel. That means strategy, creative, testing, and optimisation handled by one team.
27M+
South Africans active on Facebook and Instagram every month.
3.4×
average return on ad spend across our managed social campaigns.
−38%
average reduction in cost-per-lead after 60 days of optimisation.
5
stages of awareness we work across - not just bottom-funnel.
We Advertise Across All Five Stages of Awareness
Most agencies focus almost entirely on people who are already ready to buy. That is the smallest and usually the most expensive audience. We work across all five stages so the account can create demand at the top and convert more efficiently at the bottom.
Stage 1
Unaware
They don't know they have a problem yet
Your largest potential audience. We use attention-grabbing content, short videos, and strong visual hooks to introduce problems they may not have thought about yet.
Stage 2
Problem-Aware
They know the problem but not the solution
They feel the pain but have not started looking for answers yet. We use educational content, explainers, and relatable scenarios to get the brand into the conversation earlier.
Stage 3
Solution-Aware
They know solutions exist but not yours
They are researching options. We use comparison content, benefit-led ads, case study highlights, and lead magnets to move them closer to a decision.
Stage 4
Product-Aware
They know you exist but haven't decided
They are comparing you with alternatives. This is where testimonials, case studies, FAQs, and objection-handling ads help reduce hesitation.
Stage 5
Most Aware
They're ready to buy - they just need a push
This is the smallest audience, but usually the most conversion-ready. We use direct offers, promotions, retargeting, and clear CTAs here as the final step in a larger system.
By targeting all five stages, we build a full demand generation system - not just bottom-funnel campaigns. Instead of only competing for ready-to-buy attention, we help the brand build demand earlier as well.
We Create Everything - You Approve and Grow
No need to hire a separate designer, copywriter, or video editor just to keep campaigns moving. We handle the creative work in-house and can also build around the brand assets you already have.
Ad Copywriting
Compelling headlines, descriptions, and CTAs written specifically for social platforms. We test multiple variations and let data decide winners - not opinions.
Static Image Design
Branded visuals, infographics, and image ads designed for scroll-stopping impact. Every image matches your brand guidelines and is sized for all Meta placements.
Carousel Ads
Multi-slide carousel designs that tell a story, showcase products, or walk prospects through your process - one of the highest-engagement formats on Meta.
Video Ads & Reels
Short-form video content, motion graphics, and Reel-style ads optimised for social feeds. We script, shoot (or animate), and edit - delivered ready to run.
UGC-Style Content
Authentic, user-generated-style content that outperforms polished studio ads on social. We plan and produce content that feels native to the platform.
Content Strategy
We suggest what content you should create, what angles to pursue, and what formats work best for your specific audience. You bring the expertise - we shape the strategy.
Have Existing Content? We'll Work With It.
If you already have brand photography, video footage, testimonials, or creative assets, we incorporate them into campaigns. We'll also advise on what additional content would strengthen your campaigns - and produce it if needed. You control the brand, we handle the execution.
How Our Facebook Ads Management Works
A clear process from audience research to optimisation, with creative production included throughout.
Audience Research
We look at your customer profile, existing data, and the market signals that can guide targeting and creative direction.
Creative Production
We produce the ads, including images, carousels, video, and copy, with different versions for different audiences and awareness stages.
Launch & Learn
Campaigns go live with tracking in place, and we use the early data to see which audience and creative combinations deserve more budget.
Optimise & Scale
We keep the better-performing combinations, pause what is not working, refresh creative when needed, and expand carefully.
Facebook Ads Mistakes That Waste Your Budget
Only Targeting Stage 5
Many accounts focus only on people who already look ready to buy. That audience is usually smaller and more expensive. We prefer building awareness and retargeting around it as well.
Creative Fatigue
Running the same creative for too long usually leads to weaker results. We refresh images, video, and copy regularly so the account does not stall.
No Retargeting Strategy
Most visitors will not convert on the first click. Retargeting gives the business another chance to bring warm audiences back with a more relevant message.
Why Our Full-Service Approach Wins
One Team, Less Coordination Overhead
Strategy, creative, media buying, and reporting stay in one workflow, which makes approvals and testing easier to manage.
Create Demand, Don't Only Capture It
We use the five stages of awareness to reach people earlier instead of relying only on bottom-funnel audiences.
Creative Built for Performance
The creative is shaped around testing and campaign performance, not just how polished it looks in isolation.
Full-Funnel Attribution
Server-side tracking with Meta Pixel and Conversions API gives you a clearer view of what is helping the account perform.
Meta Ad Sets
A/B Split Test
Social Media Advertising Results
Ecommerce Fashion Brand
“4.2× ROAS on Instagram”
B2B Professional Services
“R1M Pipeline from Social”
Local Fitness Studio
“200+ New Members”
Social Advertising Packages - Creative Included
Every package includes creative production, including images, video, and copy. Ad spend is paid directly to Meta and stays separate from management fees.
Management
Campaign management for businesses with existing creative assets or smaller budgets.
Recommended ad spend: R3,000-R10,000/month
- 1 platform (Facebook OR Instagram)
- Campaign setup and management
- Basic ad copy and image resizing
- Conversion tracking setup
- Bi-weekly optimisation
- Monthly performance report
- Up to R10,000 ad spend managed
Full-Service
Complete social advertising with all creative produced in-house and Five Stages of Awareness targeting.
Recommended ad spend: R8,000-R25,000/month
- Facebook + Instagram
- Five Stages of Awareness campaigns
- Full creative production (images, video, copy)
- Carousel and Reel ad creation
- A/B testing programme
- Weekly optimisation cycles
- Retargeting campaigns included
- Meta Pixel + Conversions API
- Monthly strategic report + call
- Up to R25,000 ad spend managed
Scale
Full-funnel social with CRM integration, landing pages, and premium video production.
Recommended ad spend: R20,000-R50,000+/month
- Facebook + Instagram + Messenger
- Five Stages + advanced retargeting
- Premium video and UGC production
- Landing page design (1/month)
- CRM integration + lead scoring
- Email nurture sequences
- Real-time performance dashboard
- Weekly optimisation + bi-weekly calls
- Unlimited ad spend management
Need a custom package? Contact us for tailored social advertising pricing.
Services That Amplify Your Social Ads
Google Ads
Combine social demand generation with search intent capture for full-funnel coverage.
Learn MoreLanding Pages
Campaign-specific pages that convert social traffic at 2-5× generic page rates.
Learn MoreSEO Services
Build organic visibility alongside paid social for sustainable growth.
Learn MoreLead Generation
Full-funnel systems combining paid social, content, and email automation.
Learn MoreCRO
Improve website conversion rates to maximise every social click.
Learn MoreWebsite Design
High-performance websites that convert social traffic.
Learn MoreExplore our full digital marketing services including Google Ads, PPC management, and conversion rate optimisation.
From the Blog
Social Media Marketing Insights
Tips for getting more from your Facebook and Instagram ad spend.
PPC Management South Africa: What Good Management Looks Like
Lead Generation For Professional Services In South Africa
Google Ads Management South Africa: What Businesses Should Expect
Full-Service Social Advertising - Creative, Strategy, Results
We create every ad, manage every campaign, and handle every stage of awareness. You approve and grow.
No contracts. No obligation. Just a strategic conversation.
Facebook & Instagram Ads FAQs
Everything about our full-service social advertising approach.
How much do Facebook Ads cost in South Africa?
Management fees start from R4,000/month, which includes campaign management, creative production, and ongoing optimisation. We usually recommend a minimum ad spend of R3,000-R8,000/month for lead generation campaigns and R5,000-R15,000/month for ecommerce.
South African CPMs often sit between R30 and R120, which can make social ads a practical channel when the targeting and creative are right. Get a custom quote.
Do you really create all the ad creative?
Yes. We handle ad copy, static image design, carousels, video scripting and editing, and motion graphics. That means you do not need a separate creative agency just to keep the campaigns moving.
If you already have brand content, photography, or video footage, we can use that too. The focus is on making creative that works in the feed, not just creative that looks polished in isolation.
What are the Five Stages of Awareness and why does it matter?
The Five Stages of Awareness (from Eugene Schwartz's Breakthrough Advertising) are: Unaware, Problem-Aware, Solution-Aware, Product-Aware, and Most Aware. A lot of agencies focus almost entirely on people who are ready to buy. We prefer building campaigns across the full funnel.
That gives the account more room to create demand at the top, retarget in the middle, and convert at the bottom over time.
Should I advertise on Facebook, Instagram, or both?
In most cases, both. They share the same advertising platform. Instagram typically performs better for visual products, lifestyle brands, and younger demographics. Facebook excels for lead generation, B2B, local services, and older demographics. We analyse your audience data to determine the optimal split.
How quickly will I see results from Facebook Ads?
You can usually see impressions and clicks within 24 hours. Meta's algorithm often needs 3-7 days to move through the learning phase, and more stable patterns tend to show up after 2-4 weeks. Social advertising also behaves differently from Google Ads because it often creates demand rather than simply capturing existing search intent.
Will Facebook Ads work for my B2B business?
Yes - with the right strategy. B2B social focuses on thought leadership content, lead magnet funnels (guides, audits, tools), and retargeting. We've generated significant B2B pipeline across professional services, SaaS, consulting, and manufacturing. For highly targeted B2B, we combine Meta with LinkedIn Ads for maximum decision-maker reach.
What about ChatGPT Ads and AI advertising?
We're registered as early adopters for ChatGPT Ads - OpenAI's upcoming advertising platform. As one of the first agencies in South Africa positioned to run campaigns on ChatGPT, our clients will be among the first brands advertising inside AI conversations.
This is such a significant opportunity that we've built a dedicated ChatGPT Ads page with full details and an early-access sign-up.
How do you measure Facebook Ads performance?
We implement the Meta Pixel and Conversions API (server-side tracking) for accurate attribution even with iOS privacy changes. We track leads, purchases, phone calls, and custom conversions. Monthly reports cover spend, reach, cost-per-result, ROAS, and creative performance breakdowns.