Facebook & Instagram Ads — Full-Service, Full-Funnel
We don't just manage your ads — we create every piece of content, design every visual, and build campaigns across all Five Stages of Awareness. Complete social media advertising, handled entirely by our team.
27M+
South Africans active on Facebook and Instagram every month.
3.4×
average return on ad spend across our managed social campaigns.
−38%
average reduction in cost-per-lead after 60 days of optimisation.
5
stages of awareness we target — not just bottom-funnel.
We Advertise Across All Five Stages of Awareness
Most agencies only target people ready to buy. That's Stage 5 — the smallest, most expensive audience. We build campaigns across all five stages, creating demand at the top and converting at the bottom. This is the framework behind every successful social campaign.
Stage 1
Unaware
They don't know they have a problem yet
Your largest potential audience. We use attention-grabbing content — short videos, bold visuals, and pattern-interrupting hooks — to introduce problems they haven't considered. This plants seeds for future conversion at the lowest possible CPM.
Stage 2
Problem-Aware
They know the problem but not the solution
They feel the pain but haven't started looking for answers. We serve educational content — carousel posts explaining common issues, short explainer videos, and relatable scenarios. This positions your brand as the expert who understands their situation before any competitor enters the conversation.
Stage 3
Solution-Aware
They know solutions exist but not yours
They're researching options. We serve comparison content, benefit-focused ads, case study highlights, and social proof. Lead magnets (guides, audits, calculators) capture their details for nurture sequences. This is where retargeting becomes critical.
Stage 4
Product-Aware
They know you exist but haven't decided
They're considering you alongside alternatives. We serve testimonials, detailed case studies, behind-the-scenes content, FAQs, and objection-handling ads. Direct response campaigns with clear offers and urgency drive them toward a decision.
Stage 5
Most Aware
They're ready to buy — they just need a push
The smallest audience, but highest conversion rate. We serve direct offers, limited-time promotions, final objection-handling, and retargeting campaigns with strong CTAs. This is where most agencies start — and all they do. We make it the last step of a bigger system.
By targeting all five stages, we build a complete demand generation engine — not just bottom-funnel scraps. Your competitors are competing for Stage 5 attention. We're building a pipeline from Stage 1.
We Create Everything — You Approve and Grow
No need to hire a designer, copywriter, or video editor. Our team produces all campaign creative in-house — from ad copy to video content. If you have existing brand assets, we'll incorporate them. If not, we build everything from scratch.
Ad Copywriting
Compelling headlines, descriptions, and CTAs written specifically for social platforms. We test multiple variations and let data decide winners — not opinions.
Static Image Design
Branded visuals, infographics, and image ads designed for scroll-stopping impact. Every image matches your brand guidelines and is sized for all Meta placements.
Carousel Ads
Multi-slide carousel designs that tell a story, showcase products, or walk prospects through your process — one of the highest-engagement formats on Meta.
Video Ads & Reels
Short-form video content, motion graphics, and Reel-style ads optimised for social feeds. We script, shoot (or animate), and edit — delivered ready to run.
UGC-Style Content
Authentic, user-generated-style content that outperforms polished studio ads on social. We plan and produce content that feels native to the platform.
Content Strategy
We suggest what content you should create, what angles to pursue, and what formats work best for your specific audience. You bring the expertise — we shape the strategy.
Have Existing Content? We'll Work With It.
If you already have brand photography, video footage, testimonials, or creative assets, we incorporate them into campaigns. We'll also advise on what additional content would strengthen your campaigns — and produce it if needed. You control the brand, we handle the execution.
How Our Facebook Ads Management Works
A proven, systematic process from audience research to scaling — with full creative production included at every stage.
Deep Audience Research
We analyse your ideal customers, map their social behaviour, and build layered targeting — custom audiences from your data, lookalikes from your best customers, and interest-based segments refined by real buyer behaviour.
Creative Production
Our team creates all ad content — images, carousels, videos, copy. Multiple variations designed for different awareness stages and platforms. You approve, we produce.
Launch & Learn
Campaigns launch with proper Pixel and Conversions API tracking. The first 2 weeks test audience-creative combinations across awareness stages to find winners fast.
Optimise & Scale
We scale winning combinations, retire underperformers, refresh creative every 2–3 weeks to prevent ad fatigue, and continuously test new angles.
Facebook Ads Mistakes That Waste Your Budget
Only Targeting Stage 5
Most agencies only run bottom-funnel 'buy now' ads — competing for the smallest, most expensive audience. Without top-of-funnel awareness campaigns, you're paying premium prices for a shrinking pool. Our Five Stages approach builds a pipeline of future customers at a fraction of the cost.
Creative Fatigue
Running the same ad creative for months guarantees declining performance. Social platforms penalise stale content with higher CPMs. We rotate creative every 2–3 weeks, continuously producing new images, videos, and copy variations to keep performance fresh and costs low.
No Retargeting Strategy
Most visitors won't convert on first contact. Without multi-touch retargeting across awareness stages, you're paying to acquire attention and letting it walk away. We build retargeting sequences that bring warm audiences back at a fraction of the initial cost.
Why Our Full-Service Approach Wins
One Team, Zero Coordination Tax
Strategy, creative, media buying, and reporting all under one roof. No briefing designers, chasing freelancers, or waiting for assets. Everything is aligned and moves fast.
Create Demand, Don't Just Capture It
Five Stages of Awareness campaigns reach 10× more potential customers than bottom-funnel-only approaches. We build your pipeline — not just harvest it.
Creative That Converts, Not Just Looks Good
Our creative is designed by a performance team, not a brand agency. Every image, video, and headline is optimised for conversions — tested and validated by data.
Full-Funnel Attribution
Server-side tracking with Meta Pixel + Conversions API ensures accurate attribution despite iOS privacy changes. You know exactly what's working.
Meta Ad Sets
A/B Split Test
Social Media Advertising Results
Ecommerce Fashion Brand
“4.2× ROAS on Instagram”
B2B Professional Services
“R1M Pipeline from Social”
Local Fitness Studio
“200+ New Members”
Social Advertising Packages — Creative Included
Every package includes full creative production — images, video, copy. No separate agency fees. Ad spend is paid directly to Meta and is separate from management fees.
Management
Campaign management for businesses with existing creative assets or smaller budgets.
Recommended ad spend: R3,000–R10,000/month
- 1 platform (Facebook OR Instagram)
- Campaign setup and management
- Basic ad copy and image resizing
- Conversion tracking setup
- Bi-weekly optimisation
- Monthly performance report
- Up to R10,000 ad spend managed
Full-Service
Complete social advertising with all creative produced in-house and Five Stages of Awareness targeting.
Recommended ad spend: R8,000–R25,000/month
- Facebook + Instagram
- Five Stages of Awareness campaigns
- Full creative production (images, video, copy)
- Carousel and Reel ad creation
- A/B testing programme
- Weekly optimisation cycles
- Retargeting campaigns included
- Meta Pixel + Conversions API
- Monthly strategic report + call
- Up to R25,000 ad spend managed
Scale
Full-funnel social with CRM integration, landing pages, and premium video production.
Recommended ad spend: R20,000–R50,000+/month
- Facebook + Instagram + Messenger
- Five Stages + advanced retargeting
- Premium video and UGC production
- Landing page design (1/month)
- CRM integration + lead scoring
- Email nurture sequences
- Real-time performance dashboard
- Weekly optimisation + bi-weekly calls
- Unlimited ad spend management
Need a custom package? Contact us for tailored social advertising pricing.
Services That Amplify Your Social Ads
Google Ads
Combine social demand generation with search intent capture for full-funnel coverage.
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Campaign-specific pages that convert social traffic at 2–5× generic page rates.
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Build organic visibility alongside paid social for sustainable growth.
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Full-funnel systems combining paid social, content, and email automation.
Learn MoreCRO
Improve website conversion rates to maximise every social click.
Learn MoreWebsite Design
High-performance websites that convert social traffic.
Learn MoreExplore our full digital marketing services including Google Ads, PPC management, and conversion rate optimisation.
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Full-Service Social Advertising — Creative, Strategy, Results
We create every ad, manage every campaign, and handle every stage of awareness. You approve and grow.
No contracts. No obligation. Just a strategic conversation.
Facebook & Instagram Ads FAQs
Everything about our full-service social advertising approach.
How much do Facebook Ads cost in South Africa?
Management fees start from R4,000/month which includes campaign management, creative production, and ongoing optimisation. We recommend a minimum ad spend of R3,000–R8,000/month for lead generation campaigns and R5,000–R15,000/month for ecommerce.
South African CPMs typically range from R30–R120, making social ads highly cost-effective. Our full-service approach means you don't need separate creative agencies — everything is included. Get a custom quote.
Do you really create all the ad creative?
Yes — this is a core part of our service. We handle everything: ad copywriting, static image design, carousels, video scripts and editing, and motion graphics. You don't need a separate creative agency or designer.
If you have existing brand content, photography, or video footage, we'll incorporate it into campaigns. But we're also fully equipped to create everything from scratch. Our creative team understands what converts on social — not just what looks pretty.
What are the Five Stages of Awareness and why does it matter?
The Five Stages of Awareness (from Eugene Schwartz's Breakthrough Advertising) are: Unaware, Problem-Aware, Solution-Aware, Product-Aware, and Most Aware. Most agencies only target people who are already ready to buy. We build campaigns for every stage — creating demand at the top and converting at the bottom.
This means a larger addressable audience, lower CPCs at top-of-funnel, and a systematic nurture process that moves people toward purchase over time.
Should I advertise on Facebook, Instagram, or both?
In most cases, both. They share the same advertising platform. Instagram typically performs better for visual products, lifestyle brands, and younger demographics. Facebook excels for lead generation, B2B, local services, and older demographics. We analyse your audience data to determine the optimal split.
How quickly will I see results from Facebook Ads?
Impressions and clicks within 24 hours. Meta's algorithm needs 3–7 days to exit the learning phase. Meaningful, stable results emerge after 2–4 weeks. Social advertising creates demand — it's different from Google where you capture existing intent — so patience during the learning phase is critical.
Will Facebook Ads work for my B2B business?
Yes — with the right strategy. B2B social focuses on thought leadership content, lead magnet funnels (guides, audits, tools), and retargeting. We've generated significant B2B pipeline across professional services, SaaS, consulting, and manufacturing. For highly targeted B2B, we combine Meta with LinkedIn Ads for maximum decision-maker reach.
What about ChatGPT Ads and AI advertising?
We're registered as early adopters for ChatGPT Ads — OpenAI's upcoming advertising platform. As one of the first agencies in South Africa positioned to run campaigns on ChatGPT, our clients will be among the first brands advertising inside AI conversations.
This is such a significant opportunity that we've built a dedicated ChatGPT Ads page with full details and an early-access sign-up.
How do you measure Facebook Ads performance?
We implement the Meta Pixel and Conversions API (server-side tracking) for accurate attribution even with iOS privacy changes. We track leads, purchases, phone calls, and custom conversions. Monthly reports cover spend, reach, cost-per-result, ROAS, and creative performance breakdowns.
