SEO Checklist To Rank New Websites In 2024

SEO Basics ✅

• Set up Google Search Console (GSC) and Bing Webmaster Tools
• Install and configure your SEO plugin of choice (WordPress)
• Generate and submit a sitemap to Google Search Console (GSC) and Bing Webmaster Tools
• Create a Robots.txt
• Check Webmaster Tools for any manual actions
• Make sure the site is indexed
• Set up Google Analytics (GA)
  

Keyword Research ✅

• Identify the competitors (Competitive analysis)
• Find the main keywords
• Find long-tail keyword variations.
• Find Latent Semantic Indexing (LSI) keywords
• Create a keyword map
• Analyze the page intent of ranked results
• Make a list of questions being asked
• Check the target keyword difficulty 

Technical SEO ✅

• Ensure the site is using HTTPS
• Check for duplicate versions of the site
• Check for crawl errors and fix them
• Improve site speed
• Check website mobile-friendliness
• Check for broken internal and external links (Link Reclamation)
• Find and fix HTTP links on HTTPS pages
• Use SEO-friendly URL structure
• Add schema markup, for Local Businesses, Videos, etc.
• Check the average page depth
• Check for redirects (301 & 302)

On-Site SEO + Content Creation✅

• Check & fix duplicate or missing title tags
• Check & fix duplicate or missing meta descriptions
• Find & fix multiple H1 tags
• Improve title tags, meta descriptions, and page content
• Perform a content audit and prune low performing content
• Add alternative (alt) text to images
• Improve internal linking
• Check for keyword cannibalization
• Update content to ensure it’s still relevant

Off-Site SEO ✅

• Build Citations
• Guest Posting
  
• Audit competitor backlinks
• Perform link intersect analysis.
• Find and reach out to unlinked mentions.
• Look for new link-building opportunities.
• Social Profile Optimization

Local SEO ✅

• Setup Google Business Profile (GBP)
• Ongoing GMB Optimizations
• Review Generation
• Name, address, phone number.
• Use embedded maps on your website.