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SEO Checklist To Rank New Websites In 2022

SEO Checklist Contents.

SEO Basics ✅

  • Set up Google Search Console (GSC) and Bing Webmaster Tools
  • Install and configure your SEO plugin of choice (WordPress)
  • Generate and submit a sitemap to Google Search Console (GSC) and Bing Webmaster Tools
  • Create a Robots.txt
  • Check Webmaster Tools for any manual actions
  • Make sure the site is indexed
  • Set up Google Analytics (GA)

Keyword Research ✅

  • Identify the competitors (Competitive analysis)
  • Find the main keywords
  • Find long-tail keyword variations.
  • Find Latent Semantic Indexing (LSI) keywords
  • Create a keyword map
  • Analyze the page intent of ranked results
  • Make a list of questions being asked
  • Check the target keyword difficulty 

Technical SEO ✅

  • Ensure the site is using HTTPS
  • Check for duplicate versions of the site
  • Check for crawl errors and fix them
  • Improve site speed
  • Check website mobile-friendliness
  • Check for broken internal and external links (Link Reclamation)
  • Find and fix HTTP links on HTTPS pages
  • Use SEO-friendly URL structure
  • Add schema markup, for Local Businesses, Videos, etc.
  • Check the average page depth
  • Check for redirects (301 & 302)

On-Site SEO + Content Creation✅

  • Check & fix duplicate or missing title tags
  • Check & fix duplicate or missing meta descriptions
  • Find & fix multiple H1 tags
  • Improve title tags, meta descriptions, and page content
  • Perform a content audit and prune low performing content
  • Add alternative (alt) text to images
  • Improve internal linking
  • Check for keyword cannibalization
  • Update content to ensure it’s still relevant

Off-Site SEO ✅

  • Build Citations
  • Guest Posting
  • Audit competitor backlinks
  • Perform link intersect analysis.
  • Find and reach out to unlinked mentions.
  • Look for new link-building opportunities.
  • Social Profile Optimization

Local SEO ✅

  • Setup Google Business Profile (GBP)
  • Ongoing GMB Optimizations
  • Review Generation
  • Name, address, phone number.
  • Use embedded maps on your website.
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