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SEO Glossary

The file request was successful; the response code indicates that the request has succeeded; hence the status is OK. For example, in a browser, a website or image was found and loaded correctly. 

The HTTP Status 200 (OK) value indicates that the server has successfully processed the request. 

The payload of the answer is determined by the HTTP method used for the request.

You can see more about staus codes on the Mozilla Documentation.

301 Moved Permanently redirect status response code indicates that the requested URL/page has been moved to the URL given by the Location headers.

For most pages or websites, this is the recommended way of redirection. 

If you’re going to move an entire site to a new location, you should start by moving a single file or folder, and if that goes smoothly, you can move the remainder of the site after that. 

Depending on your site’s authority and crawl frequency, it could take anywhere from a few days to a month or more for the 301 redirect to be picked up.

302 Found redirect status response code indicates that the resource requested has been temporarily moved to the URL.
Generally, as it relates to SEO, it is typically best to avoid using 302 redirects. Some search engines have trouble handling redirects. 

Some search engines have allowed competing businesses to hijack competitor listings due to the poor processing of 302 redirects.

401 Unauthorized response status code indicates that the client request has not been completed because it lacks valid authentication credentials for the requested resource.

In simpler terms, it means you might not be allowed on the page because you are not logged in, or you don’t have enough privileges.

404 Not Found response status code indicates that the server cannot find the requested page/resource.

When documents do exist, some content management systems send 404 status codes. 

Ensure that requests for existing files return a 200 status code, while requests for non-existant files return a 404 status code. 

Check with your server to see if you can build up a custom 404 error page that makes it simple for site visitors to find what they’re looking for e.g 

  • look at your most used and/or relevant navigational options
  • Report any issues with your site’s navigation.

A phrase used to describe the top half of a newspaper in the past. It refers to the region of content that can be seen before scrolling in email or on the web. 

Some people also refer to an ad that displays at the top of the screen as “above the fold.”

An absolute link is a hyperlink that contains the full address of the destination file of the Website.

Some links only provide relative link routes instead of including the reference URL in the href tag.

Because of canonicalization and hijacking difficulties, absolute links are usually favored over relative links.

Activity bias is the natural human tendency to favor activity over inactivity.

This can also be used in ad retargeting, where ads can be pushed towards people interested and are more likely to interact.

Correlation doesn’t mean causation. Activity bias is sometimes referred to as the active participation hypothesis.

Retargeting primarily uses paid ads to target audiences who have visited your website or social media profiles. 

Most of us have seen this at work where you start seeing ads based on the services or products you were searching for earlier.

Most of us don’t realize it but the moment you do, you’d think maybe Google read your mind.

It’s good practice when you’re trying to get potential clients back.

AdWords is Google’s advertisement and link auction network. Most of Google’s ads are keyword targeted and sold on a price per click basis in an auction which factors in ad CTR (Click Through Rate) also known as max bid.

To use Google Ads, organizations must first determine the campaign’s goals and the network it will employ:

  • Search campaigns are exclusively text-based and appear in Google.com and partner search engine results. (Search campaigns are displayed on Webopedia, a partner search site!)
  • Display campaigns are primarily graphics-based, but they can also include text. These campaigns take advantage of Google’s Display Network, which includes publishers who monetize their sites with Google AdSense.
  • Video campaigns are displayed on YouTube and combine text, images, and video.
  • Existing retail product listings created in the Google Merchant Center are the focus of shopping campaigns.

This is a process of increasing sales through merchants by allowing them to increase the exposure of your product and paying them every time sale is made.

It’s a type of performance-based marketing in which a company pays one or more affiliates for each visitor or customer they bring in through their own marketing efforts. 

Affiliates only get paid if visitors complete an action.

10 Blue links

This phrase refers to the traditional way in which search engine results were displayed. Once a query had been searched, the search engine would bring up 10 blue links as the results.

This method is extremely basic but ultimately laid the groundwork for the way search engines results are presented today.

10 blue links, as a phrase, is generally used today to refer to outdated search engine results pages and a basic layout. SERP’s have been upgraded and improved upon a lot since the 10 blue links days, with Google offering the best example of that.

 Google now offers a myriad of results when you conduct a search expanding upon a simple list of relevant websites. Typically, a Google search will include elements such as relevant shopping options, a Google maps result, a Google business page and even image results.

3 Pack.

If you’re a business or organization that relies on local customers to buy your products and services then you’ll want to know about the 3 Pack. 3 Pack refers to a type of SEO that focuses on driving local, nearby traffic to your business, it is the listing of three businesses you see in the search results when you search for a keyword that is locally relevant such as “near me” or “near [location]”.

These searches appear with a map above it that highlights where the businesses in the 3 Pack are. Google interprets your search query and offers up three Google My Business listings that may be most suitable, based on what it is you’re looking for.

For example, if I lived in Pretoria, and wanted some sushi, I would Google “sushi in Pretoria”, in seconds the search engine brings up a 3 Pack that presents three different sushi restaurants that are in Pretoria that I might be interested in.

301 redirect 

Sends users to a different URL to the one they clicked on. Different to a 302 redirect, which is temporary, a 301 redirect is a permanent change. The term ‘301 redirect’ is taken from the HTTP status code for this action.

Commonly, 301 redirects are used when a company has a new website under a different domain name and needs to ensure users can find it whilst being unable to access the old URL. Once a 301 redirect has been placed on a URL that webpage is no longer accessible as it will automatically send users to the new page.

Often, when a URL has garnered a high value in terms of its linking and ranking Google, the owner won’t want to lose the quality by simply removing the page. Instead, a 301 redirect can transfer the value of the original URL to the new URL to which users are being directed too.

302 Redirects

A 302 Redirect tells search engines that a page, or an entire website, has been moved somewhere else temporarily. This type of redirect is ideal if you want to briefly direct people to a temporary page that they can use, be it to get contact details, business locations, or to purchase products and services, while you work on building a new site or updating the current one.

Crucially, you should only use a 302 Redirect if you fully intend to restore your original website. Another handy use for a 302 is if you want to test a new page and glean customer feedback, without impacting the ranking and general SEO value of the existing page.

The difference between a 302 Redirect and a 301 Redirect is that the latter is a more permanent option (more than a year). You’d only use a 301 if you were permanently closing your website, or web page, for an extended period, say 12 months or more

404 error

The error code received when the link you’ve clicked doesn’t exist. Broken links can occur when the webpage no longer exists or it’s been moved to another URL. This can happen if a 301 redirect hasn’t been applied to the old URL or the redirect hasn’t been applied properly.

404 errors are quite common as sites are moved all the time without the owners of pages linking to the site ever being notified. When the user attempts to view the webpage via the broken link, Google will return with the 404 error notifying the user it no longer exists. Custom 404 error pages can be created by website owners which notify their users on what they should do once they receive the message. Just like with 301 redirects, the 404 error got its name from the HTTP status code.


AEO – AEO stands for Answer Engine Optimization and is a form of SEO that has gained greater popularity in recent years thanks to the rise in voice searches, and devices such as Alexa, Google Home, and HomePod by Apple

As more and more people use voice-assisted devices, the need for industries and sectors to adapt their marketing and SEO to accommodate it has grown. AEO focuses far more on one singular answer, this is because you’re not viewing a screen, you’re listening to the answer so there can only be one response, not a list of six or seven.

AEO isn’t going to replace SEO, billions of people are still going to search for things the old fashioned way (if you can call it that), but the prevalence of AEO is certainly going to increase

It can even match or surpass the number of searches made by typing out queries, especially as voice technology and AI get more sophisticated.


Artificial intelligence is intelligence that is displayed by machines which is different to the natural intelligence that humans and animals demonstrate. AI is a form of intelligence that doesn’t involve emotions or consciousness. 

The term can also refer to any machine or piece of technology that displays particular problem-solving traits and has been shown to learn as it is fed new information. The goal of AI is to allow machines to receive information and make rational decisions based on the data. 

Rather than what we have now where machines are just facilitators for our decisions and play no part in the process other than storing and displaying the information we’ve created. Machine learning is an associated term and this refers to the idea of computers learning and adapting to new data on their own.

Agile Content Development – Agile Content Development (ACD) is a methodology that looks to continuously improve and optimize content. Rather than just writing content based on data, publishing it, and seeing how the chips fall, ACD aims to tweak and change content based on requirements and search behaviour.

By continuously improving it, the content has a far greater chance of ranking higher, for longer, because it is being tweaked and kept current. ACD is a customer-centric methodology and must meet demands, queries, and intentions at different times.

Agile Content Development is split into four phases: Discovery, Briefing, Optimization, and Measurement. By adopting this method, copywriters can enjoy real-time recommendations on keywords and topics that inform their content creations and ensure it is always optimized. ACD removes the guesswork and replaces it with knowledge.

ACD should be something all copywriters and website owners do to avoid work becoming stale, outdated, and ranking for keywords that are no longer relevant or getting the search traffic they once had.


Ahrefs is a tool used by marketing agencies and businesses for thorough SEO analysis and monitoring backlinks. Ahrefs is made up of a range of different tools that can help people looking to rank for keywords, and monitor the performance of pages that have already been indexed by search engines.

Split into six parts, Ahrefs is one of the most comprehensive SEO analysis tools out there, it is divided up as follows:

  • Site Explorer – Helps to analyse backlinks and profile competitor sites.
  • Content Explorer – Discover the most popular content in your industry so that you can emulate it, and beat it.
  • Keywords Explorer – Find industry-relevant keywords to target, and base your content on.
  • Rank Tracker – Track your keyword rankings and create reports.
  • Site Audit – Analyse your website and discover SEO issues that need fixing.
  • Alerts – Be the first to hear of new backlinks, mentions, and updated keyword rankings for your site.

Alexa Rank

Alexa Rank is a relatively new global ranking system that lists millions and millions of websites in order of popularity. The way this system works is that the lower the ranking, the better. Amazon calculates this ranking by examining the average daily unique visitors and the number of page views over the most recent three-month period. 

Alexa Rank should be thought of in the same way as Google Analytics and is Amazon’s attempt to compete in this market. Ironically the website that has the best Alexa Ranking – 1 – is Google, which just showcases the breadth and power of this internet behemoth.

It is popular but isn’t without its sceptics, while the ranking system may allow businesses to charge more for advertising, and attract better quality guest writers, the data is limited to users that have the programme installed so websites with extremely high traffic, maybe ranked poorly, despite having great results.

Algorithm – An algorithm is defined as a process or set of rules that are carried out by calculations and similar problem-solving operations. Algorithms are often carried out by computers because they are extremely complex and hard to understand. 

In terms of how it relates to SEO, an algorithm is a complex system that Google undergoes to determine the rank and return of the billions and trillions of pages that are indexed by the site every single day. 

The algorithm at Google is quite mysterious and is relatively unknown to people who don’t work there. However, things such as long-form content, ontology and long-tail keywords are favoured by it and are often rewarded with a high ranking.

Alt Tag 

Alt tags, otherwise known as alt text or alt attributes are image descriptions written in HTML that inform search engines about the images you are displaying on your web page. 

This is important because search engine bots aren’t very good at reading actual images, so by specifying alternate text and including a brief but accurate description of the image, you are giving web crawlers a better, clearer and more comprehensive description of your web page.

Often overlooked, alt tags can be optimised with proper keywords and descriptions to improve visibility on Google’s image search while also improving indexing accuracy and improving content relevance.

Anchor Text

Anchor text is the clickable text of any link, often denoted as blue underlined text. Every time you see a link and click on it, you’re reading and clicking on the anchor text. Anchor text is used to provide information – both to users and to search engines – about what the web page being linked to is about. For example, when we link here to a blog we wrote about anchor text earlier this year, the text you click on to be directed to the blog is the anchor text.

Anchor text is more important than a lot of people give it credit for, because it helps navigability and allows crawlers and users to better understand and move around your website. And if you try to influence this with spammy keyword stuffing tactics, you’ll find yourself penalized for it.

Answer The Public 

Answer The Public (ATP) is a handy keyword research tool that visualizes search engine queries and questions, auto-complete terms, and suggests keywords in something called a “search cloud”. ATP breaks down a search term into six different categories, the 5 Ws (‘who’, ‘what’, ‘when’, ‘where’, and ‘why’) as well as ‘how’, ‘can’, ‘are’, ‘which’, and ‘will’. It creates these in the form of reports that can be saved, stored, and shared by multiple users (this is a feature that is only available on pro accounts).

ATP is perfect for businesses looking to examine search intent and glean insight into what their potential customers are searching for. By using ATP, businesses can plan out content and create documents that directly answer these questions. It is a good place to start, but businesses should be aware that ATP doesn’t come with search volumes, however, it does help give them greater insight and a better understanding of their target market.

Attribute rel=”no-follow”  

‘“No-follow” refers to the value of the same name that is found in the rel attribute. A rel attribute is another sub-term that provides context about the relation of the linking page to the link target. The “no-follow” value is used to signal to search engines that they should essentially ignore this link and not put any authority on it. 

The concept behind the term is an old one and dates back to 2005. Google introduced this feature to try and prevent spammy links from giving undue authority to sites and blogs. The “no follow” link attribute allows Google to learn about the context of the link and use that information to make a ranking fairer. 

There are four main reasons why you’d use this attribute. The main reason you’d use it is in cases where you want to link but not be associated with the link target. 

The other reasons include when you link to widgets, certification badges, and press releases. Unfortunately, Google now no longer treats them as directives and instead takes it as a hint that they shouldn’t put any SEO weight on those links.



B2B –  stands for Business to Business and is one of the most used terms in the business world. B2B involves a company selling its products or services to another company. 

For example, a company that develops lighting solutions may sell its products to electricians who use them as part of their service. B2B usually happens when businesses are looking for goods. B2B can also refer broadly to how a website is designed, who a company is promoting, and what kind of language is used.


B2C – business-to-customer business is very similar to B2B. In this case, the business is replaced by the customer. B2C refers to selling products directly to consumers without supply chains or third parties. 

A good example of a B2C business is Takealot, which sells products directly to customers. The term became very popular during the dot-com boom of the 1990s. Online B2C companies like Takealot have risen and become a threat to traditional high street customers.


BERT, short for Bidirectional Encoder Representation from Transformers, is the biggest update released by Google since RankBrain was released. 


Google says BERT affects 1 out of 10 of its searches and, put in simple terms, is a neural network-based natural language processing technique. 

Google is improving the way its engine interprets search results to give you better results. Removing the obligation for users to type in their ideal phrase and push it to the search engine to return correct results is the biggest attempt since RankBrain’s release. 

With the launch of BERT, more and more users are finding that their results are more accurate and help Google better understand the nuances and context of their search queries. 

Affecting 10% of all searches may not sound like a big deal because it will only grow in the future. Unfortunately, there is little an SEO can do when it comes to optimization. In some ways, this is a good thing. 

Websites and top-ranking sites can now focus on delivering real value to their target audience, rather than worrying too much about keywords.


A link from one page to another is also known as an inbound link. Within Google’s algorithm, backlinks essentially count as page votes, and websites with more backlinks often rank higher organically. 

These backlinks let Google know that the linked content is relevant and useful to users. Websites with little or no backlinks are perceived as irrelevant by Google, making it difficult for these pages to achieve high organic rankings.

However, not all backlinks are created equal. That’s why it’s important to use quality backlinks on your website. Otherwise, it hardly counts. Low-quality backlinks rarely matter, and thousands of backlinks will never return the same value as one high-quality backlink. 

Websites with good domain authority can provide the most valuable backlinks. This is because Google interprets this as the website passing that authority to your girlfriend’s website.


The term refers to a form of advertising that users typically display in the form of banners on websites other than those that sell products. 

Banner ads can appear when you search the web to entice you to buy a product you didn’t buy or to draw your attention to a particular brand if you plan to buy something from that brand in the future. 

For example, let’s say someone goes to a shop and puts candles in a basket and either gets distracted or decides at the last minute that he doesn’t want to buy candles and leaves the site. 

They are likely to see advertising banners on the following websites showing the product they were just looking at. Smart, right? Banner ads have a long and colourful history, first appearing in 1994 and becoming the first form of advertising exclusively for the internet. 

The story is a huge success and the Internet advertising business is worth about $124 billion in total. Banner ads are now powered by something called programmatic marketing, where marketers can use  AI to bid on ad spaces in real time while the ads are loading.

Black Hat SEO

Black Hat SEO is an SEO tactic aimed at improving page rankings that meet Google’s quality guidelines. These tactics typically revolve around creating content specifically designed to manipulate search engine algorithms, rather than creating rich, targeted, and quality content.

Black hat SEO has changed over the years, and many SEO practices that were common 15-20 years ago may be considered black hat today. 

Google’s webmaster guidelines have changed, and so has what should be considered Black Hat SEO. 

However, by ignoring user experience in favour of algorithmic manipulation, you can usually spot black hat SEO tactics such as keyword stuffing, hidden text, cloaking, and doorway pages.


A blogger is an online person who hosts a blog on a certain topic. Quite simply, it’s an online content creator who has his website or blog where he uploads his thoughts and grows his business.

The reason why bloggers are important for SEO is mostly related to link building. Bloggers grow their businesses and can become great business partners, so SEOs often look for relevant and authoritative bloggers to approach their link building.

Instead of working with another company or website, working with bloggers can be more personal and they can be a great resource for relevant and authoritative links.

Blogger Outreach

Blogger Outreach is a process that businesses take when they want to leverage the influence of celebrity bloggers, influencers, and social media users, to help build brand awareness and keyword reach. 

The process begins by reaching out to a pre-selected group of influencers in a particular industry, often the group the company wants to stand out in. 

Often bloggers or influencers gain access to free or paid products and services, in exchange for promoting them on their social media, rating them, and generally using them. Use their influence to market your business on their behalf.

Businesses can use a blogger’s influence to sell their products correctly, this can be a very cost-effective way to grow your business and brand since the “cost” of this type of approach is simply allowing someone to use the product or service you want to promote. It is much cheaper than other methods like PPC or Digital PR.

Bounce Rate

Bounce rate is an important metric that shows how many visitors leave your website after visiting it without engaging with the content or visiting another page. In general, a lower bounce rate is better, indicates your content and user experience are working well, and drives engagement with your site.

Bounce rates vary by industry and are influenced by many factors. But when you’re working on campaigns always try to improve the website’s bounce rate. Google claims that bounce rate is not a ranking factor for Google searches, but it can show and highlight important issues with your website or content.

Bounce rate can be affected by slow website speed, bad content, high ad density, low relevance, etc. While it may not be a direct ranking signal, bounce rate Rate is what any good SEO thinks and tries to improve.

Branded Keyword

A branded keyword is a specific type of keyword that contains your brand name. For example, if you search for headphones and search for “Apple headphones”, the brand keyword will be “Apple”. 


Keywords that do not contain your company name are classified as “non-branded keywords”. Combining branded and non-branded keywords is key to a successful SEO campaign. 


With too many branded keywords, you risk negative search results if you get bad PR. On the other hand, not enough branded keywords mean limited branding.


Breadcrumb Trail


Breadcrumbs are navigation tools. A small path of text that tells the user where she is on her website. It also helps Google determine the structure of your site. 


Breadcrumbs displayed in search results also let users know where web pages are located on your site. Most breadcrumbs are usually displayed at the top of a web page. Download various plugins to add breadcrumbs to your CMS such as WordPress.


There are some advantages to using breadcrumbs, but the main one is that Google values ​​breadcrumbs, which is always good for SEO. Google believes that breadcrumbs (especially breadcrumbs that appear in search results) are valuable to users because they improve the user experience. 


If you want your website visitors to be happy and enjoy browsing your site, you need to use breadcrumbs to keep them on track with where they are. Breadcrumbs are also great for lowering bounce rates. 


If the page a visitor is viewing doesn’t provide the solution they’re looking for, breadcrumbs can direct them to another part of your site. After all, it’s better to redirect to another part of the site than go back to the SERP.



CMS stands for Content Management System, a dynamic website that allows multiple users to manage, control, edit and maintain the website content and structure. 


A CMS is typically a database that is easy to learn and configure and improves accessibility for building and running websites. There are many options when it comes to choosing a content management system. The most common example is WordPress.


Different versions of CMS offer varying levels of control over your website’s code, affecting your ability to implement full technical SEO. 


This allows people who don’t want to mess around with code or just want to set up a basic website with templates to get started quickly, and SEOs can use a different version to see what they’re working on. 


You can optimize your website more thoroughly. There are also many SEO plugins that you can install and use to improve your SEO while using the CMS.



CSS, short for Cascading Style Sheets, is a programming language that, along with a markup language such as HTML, describes to the browser how the HTML elements of a website will appear to the user. 


CSS is all about how web pages are rendered. For example, the underlying colours and fonts used. You can also use CSS to make your web pages adapt and look different when viewed on different devices.


CSS is one of the web’s fundamental scripting languages ​​and is often considered the most important and commonly used language alongside HTML and JavaScript.



Not to be confused with the main ingredient in coffee. Caffeine is Google’s indexing system that crawls the web to find relevant web pages. These pages will be indexed and displayed as part of his SERPs on Google if they comply with Google’s guidelines. 


Google’s old indexing method was to crawl the entire web every few weeks. As a result, a multi-layered approach was required that yielded outdated results.


However, the caffeine approach is an ongoing process that allows us to provide you with the most relevant and up-to-date results available. Avoid returning stale results. 


This program is a huge technological advance compared to the old method and is continuously improved, making Google the number one search engine to focus on and optimize your website…


Canteen Theory

This theory was coined by our own James Welch, but it relates to his belief that Google’s goal is to determine the size of the company’s canteen. 


In general, the bigger the canteen, the bigger the company and the more likely it is to be trusted. And Google wants the most trusted companies to be higher on the list. 


This is because reputable companies are more likely to provide Google visitors with a great customer experience. The more this is done, the more likely visitors are to return to Google.


But why a canteen? Imagine the canteen of a large company. Each of these people likely has at least one social media account and most likely has at least two or three. Each of these accounts is where employees share what they do for the company in some way. 


Maybe it’s in their LinkedIn bios, or they tweeted about their work. Some of these people even have personal blogs that mention their place of work.


These are all signals that only big companies can provide. A small company with a small canteen cannot send the same signal because they don’t have the same number of people.


But it’s not just people in the dining room who give the signal. As the company grows, signals are more likely to be created by the company’s customers, and also by people other than the customers. 


For example, a retailer with dozens of stores may receive more tweets, posts, blogs, and messages than a company with only four employees in its office.


To get the best search results, Google has to leverage factors that are difficult for small businesses to replicate. This aligns with James’ mantra: “The harder something is done, the more impact it has on Google.”


Call To Action (CTA)

Call-to-Action (CTA) is a term that refers to a request or request to a user to perform a specific desired action. These are often phrases embedded in web page text, promotional messages, or specific buttons that help users complete an action. Visit the contact page and get in touch with someone.


Her well-written and successful CTAs are clear, easy to understand and lead 

to conversions by encouraging viewers to take specific actions. You can have multiple CTAs on your web page or content, but they should not confuse or overwhelm your audience. The next steps and desired actions should be very clear.


CTAs often include powerful action verbs, such as Some people use urgency in their tone of voice just to call the reader to action, such as “call” or “buy.” This is often done using specific timeframes such as An effective “buy now for a limited time” CTA can be a powerful tool for growing your audience and increasing sales.

Canonical URL

A canonical or “preferred” URL is a URL that Google determines best represents a set of duplicate pages on a webpage. In other words, the version of the webpage that Google prefers the most. 


Place a canonical link element or tag in the HTML header of your webpage to let search engines know that there is a more important version of your webpage. 


These elements prevent problems with content duplication as part of search engine optimization. The canonical can be in a different domain than the replica. For various reasons, you should choose canonical URLs from various similar sites. 


First, it helps you specify which URLs to display in search results. Second, it helps the crawler spend less time crawling duplicate pages. 


Canonical links help crawlers get the most out of your site — spending time crawling new pages on your site instead of crawling similar versions of the page, such as desktop and mobile versions. 


Other benefits include managing syndicated content. This helps search engines consolidate information about the URL. It also makes it much easier to track product and topic metrics, which are usually more difficult with a large number of URLs.




Clickbait is a term that refers to text or images that are sensational and intended to persuade people to click. The characteristics of clickbait are exaggerated and often misleading. 


Headlines are often dishonest and misleading. This content doesn’t necessarily reflect the sensational headlines people clicked on first. 


An example of clickbait is “Chief Surgeon reveals the worst food you eat every day!” Clickbait is a form of fraud, but not a crime. However, this is a practice frowned upon by the online community.



Acts that present false information or information different from what the user expected when the user clicks to access the website. This is considered a violation of Google’s policy and will penalize your website as soon as it is reported. 


This can be achieved by encoding the page in a specific way. This means that when search engines crawl your site, they will only read your HTML while displaying images and other content to human users.


The main purpose of cloaking is to improve a page’s ranking for certain keywords and direct users away from the search engine when clicking on the page.


Cloaking is considered a black hat SEO practice and should not be actively participated in. If your website is flagged as cloaking by Google, you may face heavy penalties and be removed from the index.


Commercial investigation queries

Searchers want to compare one product against another to determine which is best. This kind of search is often done for research or buying purposes. 


The reason for these different types of search queries is that Google needs to read and understand different types of search queries to provide the most accurate results.


For example, finding retailers of products is subject to commercial discovery requests. These types of searches can provide valuable information related to your keywords and information about your competitors. 


These queries are very important in keyword research because sometimes information about the searcher is much more useful than the keyword.



In SEO terminology, competition refers to two different things: direct competitors and SEO competitors. The former looks at competitors selling similar products or services or operating in the same field. Direct competitors can refer to online businesses and brick-and-mortar competitors. 


SEO competitors refer to companies and competitors competing for the same keyword on the first page of Google. For example, 12 or so companies created content to match the keyword ‘LED light’ to their website. All of these are competitive with others, and the companies that meet the algorithm most closely will be ranked higher.


Competitor Research


It’s a broad term, but it’s very important and a critical step for any company looking to disrupt the market. In SEO terms, researching competitors involves looking at a company and how they created their website, sitemaps, and content to show information about products and services that are similar to the products and services they sell. 


It means spending time. Competitor research also includes researching short and long keywords and the questions they rank for. This will help you decide what types of keywords to target to outperform your competitors.


Competitor research is essential. You won’t be able to make informed decisions, and you’ll miss the opportunity to learn about potential topics that you can use to improve your site’s performance in terms of SEO and keywords. 


Having a very clear picture of who you’re dealing with can help you find untapped spaces and areas within your industry. These odds, however small, can mean the difference between success and failure.



Content, especially web content, is text, visual and audio content published online on websites. SEOs and content marketers most commonly use the term content to refer to text on a website, but content can refer to anything from videos and images to blogs and podcasts. Content is the creative elements on your website, such as audio files, embedded videos, applications and tools, and text.


For example, YouTube is a website that consists almost entirely of video content, while a podcast website consists almost entirely of audio content. The quality of the content a website generates is an important SEO factor for them. 


Web content is very important for SEO as it drives traffic generation. A site with thoughtful, insightful, high-quality content uses keyword stuffing techniques and yields very different results than low-quality content with no value to users. 


Creating engaging, high-quality content like Elon Musk’s biography and organizing it for easy navigation is an important aspect of SEO and web design.


It is the website content that is optimized for keywords. Overall, content marketing is a very powerful SEO tool. Video and audio content are very popular and widely used, but search engines still prefer text-based content when crawling and indexing websites. This is why a lot of his SEO still focuses on creating textual content for websites.


Content Delivery Network

A content delivery network (often simply called a CDN) is a distributed network of servers that deliver content to users. From text and image content on pages to applications and downloadable content, CDNs serve HTML or static resources based on geographic location.


The servers that make up a content delivery network should be placed around geographical groups of users to significantly speed up content delivery. CDNs were first created in the late 1990s to meet the surging global demand for fast and reliable internet.



Contextuality is absolutely important to SEO. After all, SEO means making every web page on your site as contextual as possible. Contextuality has been an important concept since the advent of search engines, but over time algorithms have improved their ability to analyze contextuality. 


As our algorithms continue to evolve and improve, we understand webpages and entire websites better than ever before. There are many ways to improve and maximize the contextuality of your pages. Much of this relates to the written content by including keywords and related ontological phrases. 


But don’t just add as many words as possible. It’s all about context. When you write about your product, describe what it is, who it is for, the benefits of the product, and the solutions it offers. 


Make sure you don’t just write about this one product, but about other topics that branch off from it. But contextuality is not just words. Using breadcrumbs on your site is another way to improve the contextuality of search engine optimization. This allows crawlers or bots to see where they are on your website, giving you more context.


Conversion Rate 

Conversion rate is a calculation of the percentage of users who reach a specific goal. Conversions can take many forms, such as sales, form fills, and more. In goal tracking, conversion is the term used to describe a user who reaches the desired goal.


This can be used for advertising, website engagement, emails, etc. Conversion rate is a percentage that tells you exactly how successful your campaign or ad was. Conversion rate is the ratio of visitors who meet the desired goal to the total number of visitors. Conversion rate is a key metric when analyzing campaign and advertising performance, helping advertisers optimize, optimize and improve their strategies.



It’s a term we’ve all heard, and we’ve all blindly clicked “accept all” when visiting a new website, but what are cookies? It is a small piece of data that identifies your computer and helps improve your browsing and web experience by adjusting what is associated with your recent Internet travels (mainly advertisements). 


There are two types of cookies: magic cookies and HTTP cookies. The former is a somewhat outdated concept that refers to the transmission of information to and from a computer or database. 


A more common form of cookie, the HTTP cookie, is probably the most well-known type. They are designed to track, personalize, and store information for each user’s session. 


For example, say you visit a website that sells shoes. Accept a site’s cookies, look around and leave that site to see other websites (to view content or watch videos). 


HTTP cookies were first used by Lou Montilli in 1994. He, reproduced the concept while helping an e-commerce company fix an overloaded server.


Core Algorithm

Core Algorithms are essentially algorithms that are a fundamental part of Google’s ranking functionality. To be honest, there’s a lot of confusion among SEOs about what exactly defines core algorithms, and Google isn’t particularly clear on the issue either.

After the Panda update, Andrey Lipattsev, senior search quality strategist at Google, said core algorithms are algorithms that Google essentially no longer needs to care about or work on. According to him, the core algorithms (PageRank being a good example) went through an experimental phase and are now working on their own and will work unchanged for the foreseeable future.



Website crawlability can be measured in many ways, such as optimizing and improving website speed, optimizing images and videos, using good redirects, using efficient internal links, and creating a good sitemap. may be improved and affected. These tactics make it easier for search engine crawlers to navigate your site, improving their ability to find content and accurately index your site.


Crawl Depth

It’s a term that describes the level at which search engines index pages within a particular website. If you look at a half-baked site, you’ll see that the main page and sub-pages go deeper and deeper, like files on your computer. 


Crawl depth is calculated starting from the home page (depth 0) and each page linked from there has a depth of 1. This number increases as you move away from the home page. Usually, he will want to find the most important pages in 3 clicks.



A crawler is a program that search engines use to crawl the web, including websites. A crawler, also known as a bot, spider, web crawler, or Googlebot, allows search engines to scan and analyze websites across the internet, and accurately rank and index them. 


Crawlers visit websites to collect information about website navigation, performance, and content and add and update the information they find in search engine indexes.



Crawling is the process by which search engines find and index websites and web pages. With the help of crawlers, Google and other search engines use crawls to gather information from the billions of public web pages on the Internet and keep their indexes accurate and up to date.


During the crawling process, search engines analyze your website’s content and code, following internal and external links to understand your website’s location on the Internet, its relationship to other websites, and the quality of its content. To do. There are also tactics SEOs use to influence search engine crawls by improving crawlability.


Cross Linking (Reciprocal linking) means linking two pages within a website to make them more related. For example, if you have a service page that describes black shoes for sale, you can link that page to a blog that describes all types of shoes for women. 


Cross-linking like this is an ideal way to show Google your authority on a topic. Scanning the website on the page will always lead you to other relevant content related to that page. What’s a better way to show authority? If you can show authority through effective reciprocal linking, you can set yourself up for SERP success. 


Good networking boils down to two things: the web page/content you link to and the anchor text. Both must be highly relevant to you in order to be authorized to boost the site in the rankings. You cannot simply link to a page that is not related to the content you are linking from. 


Also, the anchor text should be relevant to the website it’s anchored to. If things go well, it’s easy to see how dozens of reciprocal links can help improve your link juice and overall domain authority.


Crowd Marketing

Cloud marketing is a fairly new term and not uncommon in the marketing world. Used to describe a new type of marketing that is all about reaching out to the masses. 


Its novelty means it is misunderstood by many marketers. Fundamentally, crowd marketing goes beyond influencer marketing (often confused) to include content creation, SEO, and social media marketing, all leading to verified lead generation. 


It also differs in that it focuses on targeting an in-market audience rather than just the masses. Crowd marketing helps build a company’s authority within the industry. 


There are five types of crowd marketing: classic, backlink generation, content distribution, reputation management, and crowd influencer marketing. Classic crowd marketing is simply publishing quality content within the industry. Generating backlinks is about getting the attention of other users in the same industry who will eventually link to your site. 


This will increase your domain authority and boost your ranking significantly. Content distribution involves publishing large amounts of content through various channels. Reputation management means creating profiles on all relevant platforms to help customers find you quickly. 


At the end of the day, crowd influencer marketing is about reaching out to macro and micro-influencers to promote your product/service on your behalf (only if they believe in it, of course).


Customer journey

Customer journey is an umbrella term that refers to the process by which a customer purchases a product or service from a company. Depending on your industry and industry, your customer’s journey can take anywhere from minutes to months. 


Journeys depend on the products and services sold, their prices, and the impact they have on customers. For example, a typical life insurance buying journey begins with someone searching for more information, considering the options available, and consulting with family members before deciding where to purchase the product. 


It can take a long time. Businesses should plan their content and advertising to always be at the forefront of customer decision-making.


Customer Lifetime Value

Customer Lifetime Value, often abbreviated as CLV, is a key metric that measures a customer’s overall value to a company throughout their relationship with the customer. 


This is a metric that uses the following formula: Customer Value x Customer Life Expectancy. CLV is very important. Because it’s much cheaper to retain existing customers and gain value than it is to try to attract new ones. 


For example, if a customer is a repeat purchaser of a product for over 5 years, the CLV of the customer is very high for the company and is difficult to maintain because there is no need to spend money on advertising and promotions to attract customers. 


Some have called it “the number one metric companies ignore.” In support of this, a recent survey found that 34% of people fully understand what the concept of customer lifetime value means. 


CLV helps you segment customer value, focus on long-term growth across the enterprise, and accurately measure how much money you should spend on customer acquisition. This is a powerful metric to base your strategy on.



Data is a broad term and is broadly defined as a set of facts, figures, and empirical evidence. Data can be collected and used for reference, analysis, or decision-making. 


Data is the most valuable commodity and resource on the planet, recently surpassing oil. Data is very important to your business. The right data helps you make more informed decisions and allocate budgets most efficiently and effectively. 


Email is the most basic data format. However, spreadsheets, keyword research, and analytics are other more complex forms of data.


Dead-End Page

This type of page should be avoided. Dead ends can disrupt a user’s flow and encourage users to leave the site. This is undesirable. These dead-end sites have no internal or external links. 


Also, there are no calls to action and no real signs. All pages should be designed and created with an end goal, such as a phone call, email, or click to another page.


Deep Linking

A deep link is a link to a specific page on your website or someone else’s. It is not just a link to the homepage or service page, it is a link to a very specific piece of content, such as an article or blog. Deep linking can be difficult to do but, like all hard things in the SEO world, the search engines reward it if done right. 


An example of this would be if you wrote, “Over the past few months, we’ve seen how employees enjoy the benefits of working remotely.” then in that sentence, you linked to a specific article about the rise of remote work.



This is when Google takes action on your site to intentionally remove it from the Google index and often has negative connotations. This is because Google crawled your site and found something that Google considers to violate its quality guidelines. 


To ensure that your site can be indexed and therefore cannot be de-indexed, you will need to follow these guidelines very closely to ensure full compliance.

Typically, a drop in indexing can be caused by a few factors, and it’s usually related to potentially spammy content.


For example, if your site has acquired a large number of backlinks in a very short time, Google will perceive it as suspicious behaviour and penalize you for it. Participating in link farms or submitting spam comments will also be flagged as uncooperative and lead to your site being de-indexed.


To prevent your site from being indexed or to have it re-indexed if it does, you need to clean your site with spammy links. This will require you to check your site and disavow any links that are considered spam. 


Once the spammy links have been removed and you are satisfied that your site contains only natural links, you can submit a reconsideration request for Google to re-index your site.


Digital PR

Digital public relations (PR) is a strategy for creating high-quality content to increase brand awareness. This content is then presented to online publishers who will share the content, citing your brand as the source of the information. 


For successful public relations, a strong relationship between the author and the publisher is crucial. 


Most content published for PR purposes is emotional content – it’s content that an audience can resonate with, generating interest in the content and subsequently the brand and any services or products. any related products.


The relationship between SEO and digital PR is often overlooked, but very important. Promoting your brand through various online publications will help you to become more authoritative and trustworthy, both in the eyes of customers and potential customers and from Google’s point of view. 


Using digital PR and link-building tactics can go hand in hand to achieve this. By linking press releases to your website, you’ll make it easy for potential customers to click through, and Google will recognize your industry as a trusted and knowledgeable source in your industry.


The message here is that by including authoritative and trusted domains – such as digital news publications – linking to your site, Google will trust your site, consider it a reliable source and it will only work in your favour when it shows up for the important search rankings. 


A higher search ranking offers the opportunity to attract more traffic, which leads to more conversions.


Disavow Links

You will disavow a link if you think it is a threat to your site’s SEO performance. Similar to how good links from authority sites benefit your site, bad links from spammy sites can significantly damage your reputation in the eyes of Google. 


By disavowing a link, you are telling Google that you don’t want it to be considered for your site. Disavowing a link is an absolute last resort and should be avoided as it can harm your SEO performance. Before choosing this, try manually requesting the removal of the link.


Disavow Tool

A tool used to reduce the value of an incoming link. This is used to avoid any link spam penalties that may affect your site’s ranking. 


As Google’s ranking algorithm has improved and adjusted, it can now recognize if there are too many links to a particular domain, register it as a spammy link and penalize the site accordingly. 


This is done to provide users with the most relevant information sources and prevent them from seeing spam content. 


For those who want to achieve the top ranking of their website through organic SEO, this is an extremely important tool as it can tell Google not to count links when it crawl your website. 


A bad link you may have inadvertently created could lead to a reprehensible website or another site that Google has recognized as irrelevant, hurting your rankings due to the association between your site with another.


Display Network

The Display Network (more specifically, the Google Display Network) is a group of more than 2 million websites, apps, and videos on which your ads can appear. 


Advertising over the Google Display Network means that your Google ads can be seen on YouTube and through Gmail, as well as on millions of other websites online. 


With advertising on the Google Display Network, you can target your ads to show to specific audiences, locations, and contexts. Websites on the Display Network reach more than 90% of Internet users worldwide.


Domain Authority

DA, or Domain Authority, is a search engine ranking score and metric used in part to predict a website’s ranking in its niche, industry, or niche. It’s used to give businesses and marketers a picture of a website’s authority – and it’s no secret that authority is a big part of how Google indexes and ranks. websites.


Domain Authority is essentially a score for the overall strength of a website, which accumulates over time as more links and more content are generated. Scores can be increased by improving your site’s authority. 


This can be done in several different ways, but it’s probably best to earn premium links and backlinks from high-ranking, trustworthy, and reputable sites. 


The term domain authority has a lot to do with link equity (also known as “link country” by SEOs). Earning powerful backlinks that pass more links to your site will help you gain higher domain authority – thus, this will improve your SERP visibility and ranking.


Domain Name

A domain name is the address of an online website. This is the text a user would type into her browser’s address bar to access her website (e.g. symaxx.com or symaxx.co.za).


Domain names are a well-known ranking factor in Google’s algorithms, and the difference between good and bad domain names can have a significant impact on your SEO and performance. Having a relevant, powerful, and SEO-focused domain name is certainly something to consider.


Doorway Page

It’s not a commonly used term, but it refers to pages on a website that are specifically designed to rank for specific keywords. These pages act as gateways to other areas of the site (usually product pages) and are less popular online. 


They are not popular because they are often used for malicious purposes. In reality, it should be a unique, content-rich page that adds real value by driving sales. 


However, in practice, they often contain mass-produced content with different versions that do not differ from each other. Doorway pages overload search engines and challenge Google and Bing worldwide.


Duplicate Content

Simply put, duplicate content is when a significant amount of content on one web page matches content that exists elsewhere on the same site or an entirely different site. If two material content on different websites is identical or nearly identical, Google may classify this as duplicate content.


This problem occurs when a search engine crawler finds and indexes content in two different places and cannot determine if the content has been copied, which can lead to penalties. 


Duplicate content is generally considered a black hat and something many  SEOs fear because of punishment, but there are also some common misconceptions. 


The main problem is that Google has a hard time determining which version of your content is most relevant for a given search term, which can affect your search rankings. 


You may have duplicate content that should appear on many different URLs on your site, but that’s not a problem. Good SEOs know how to normalize content for search engines.


Dwell Time

The amount of time a user spent on a page after clicking on a search engine result. The retention period officially ends when the user leaves the website.


 Although similar, this is different from bounce rate. This is because it is the rate at which users view and exit a page over a specific time. 


Dwell time is specifically the amount of time a user spent reading a web page and determining if it was what she was looking for before leaving the page.


This statistic is very useful for a website owner as it clearly shows what the user thinks of her website’s first impression.


If the dwell time is high, users stay there because their website is eye-catching, informative, and overall useful to users. If your dwell time is short, this will be reflected in your bounce rate. 


This is because a user typically views a web page only once and decides to leave immediately after clicking through.


Dynamic URL

This is a specific URL whose content relies on variable parameters provided by the server delivering the content. Characters such as ‘&’, ‘$’, ‘+’, ‘=’, ‘?’, ‘%’, and ‘CGI’ indicate dynamic URLs. 


Various search engines do not index dynamic URLs. However, Google will do so as long as the information at that URL is industry-specific and content-rich. It’s important to have at least one URL that has a static URL that never changes (the home page URL is a good example).



Editorial Link

These links are very useful. Editorial links are organic inbound links used naturally from high authority websites. 


For example, if a university website links to yours because there is content that you would like to link to on the university website. Editorial links indicate that the content is detailed, well-written, and useful. These are also signs of a strong link profile, unlike links usually obtained by request or payment



The amount of interaction a user has with content. For example, when a user clicks a link or likes a photo on social media, it counts as an engagement.


Advertising campaign success is often measured by engagement. Generally, high engagement means a successful campaign, while low engagement helps identify areas for improvement.


By measuring the engagement of your posts and content, you can understand whether your target audience thinks they are relevant. 


Engagement rates can fluctuate as there is no definitive way to guarantee engagement. This is why analytics and data are so important in the world of SEO as they can predict the types of content that generate high engagement rates.


Evergreen Content

Evergreen content is a term used to describe website content written to remain relevant for years to come. Evergreen content helps establish your business as a thought leader in your industry. 


It also helps search engines understand your business and give you consistently high rankings over time from your SEO POV. , insightful and deep.


Examples of evergreen content include in-depth guides that are around 4000, 5000, 6000 words, or more (no real limit, more words are better) on emerging industry topics.


 It will be relevant for years to come. For example, for companies in the telecommunications industry, the 8000-word “VoIP Guide” is a great example of eternal content. Because VoIP is a topic that won’t go away anytime soon.


Evergreen content should be combined with blog content to create a strong SEO strategy that ensures long-term success, not just the short-term gains from writing regular blog posts.


Exact Match Keyword

This is a type of PPC option that shows ads only when users search for certain phrases. This can help you save money and avoid showing up for keywords you don’t want associated with. 


For example, if you sell black women’s shoes, you could set your ad to show only when users enter the keyword ‘black women’s shoes, but not for similar keywords such as “black women’s shoes” or “black children’s shoes”.


External Link

External links also called outlines or outbound links, are links that leave your website. 


Basically, if one of your web pages has a link that leads to a web page other than your website, it is considered an external (outbound link) link. For example, if Symaxx Digital links from our site to your site, it is considered an external link by us and an inbound link by you.




FTP stands for File Transfer Protocol, a system used to distribute and transfer computer files between systems and servers. 


For example, if your website was created without a CMS (Content Management System), to publish your web pages you must use FTP to transfer the web page files from your computer to the files on your server.



A favicon is a small icon that helps you brand your business. A 16×16 pixel icon in a tab or dropdown menu. Favicons are small and should only contain your company logo or a letter or two. 


Favicons are becoming an increasingly important part of corporate branding, serving as useful visual markers for people checking tab lists and reading lists. 

A favicon isn’t necessarily important to SEO, but it’s just one of many things that are part of an overall web strategy. The key to a good favicon is simplicity. 


Use space wisely, articulate your brand identity, use abbreviations and colour coordination (not easy, right?). 


The best favicons are the simplest — think YouTube, Whatsapp, and Twitter — so don’t get too complicated when creating your favicon. This can be your brand logo or the first letter of your company name.


Featured Snippets

For some search terms, Google displays an answer summary box called a “featured snippet” above the organic search results for that term. 


A featured snippet box, typically used for question-based searches, contains a summary response to the query and a link to a web page from which the response originated.


A featured snippet, known as the “#0” position on search engine results pages, is often sought after by SEOs as it is a sign of authority. 


Basically, if Google decides that your answer to a search query should be shown as a featured snippet, it can be taken to mean that Google considers your answer the “best” on the web. 


I can do it. This is not always the case, but position zero is great for making money with your website. 


Read more about Featured Snippets and blogged in early 2020 on how to get position zero through great content. It explains in detail how and why. There are many things you can do to rank higher in organic search results.


Follow Link/Do-follow Link

A follow link (or do-follow link) is a link that transfers authority (or “link juice”) from one page to another. All links are “follow links” by default. In other words, it can simply be classified as a link with no “no follow” attribute applied. There is no specific “do-follow” attribute.


Following the link passes the authority. This is so that crawlers can follow links and place page rankings more accurately in  SERPs. Authority is a well-known ranking signal, so following links from pages with high authority that pass PageRank is very valuable for SEO performance.



Frase is an AI content creation tool that helps business owners and content creators create content on any topic and target keywords in an ontologically relevant way.  After entering the desired keywords, the user writes content within Frase.


Before a user starts writing, the platform searches the web for that target keyword and creates a report based on the top 10-20 search results. This report contains the headlines, questions, and titles the websites use in those search results.


However, Frase does its best by compiling not just standard keywords, but a complete list of “topics”, which are phrases and words regularly used by competitors targeting that keyword. To do. 


By incorporating these “topics” into your content, you speak the same language as your already successful website. This deep-level ontology is a trend that will become more prevalent in SEO as it becomes more nuanced and intelligent.


Friendly URL

A “Friendly URL” is a kind of Uniform Resource Locator that can be easily read by both search engines and Google’s spiders. On large, dynamic websites, URLs are just a series of words, symbols, and numbers. 


For example, www.domain.co.za/page?id=132. But in today’s SEO world, URLs must be understood and contain relevant contextual information. 


It’s all part of the big picture that websites deserve high rankings. So how do you create a “friendly URL”? Suppose you are a website that sells tiles. 


User-friendly URLs include something like www.satiles.co.zatiles/wall-tiles. 

Looking at this URL, not only does it tell us about the company, but it clearly shows that there is a “tiles” page, and within that is a “wall tiles” page. 


It makes sense that the later page is below the previous page. For Google, this is a clear indicator that a website is well thought out and user-friendly, and the URL reflects this.



Geo-dependent request

Many of the searches are local, such as “dry cleaners near me,” “restaurants in Johannesburg,” or “trains to Sandton.” That’s why more and more search engines are throwing different search results depending on people’s geography. 


For example, a Joburg-based user typing “sushi restaurant near me” will get a completely different result than someone in Pretoria typing the same word.


It may sound obvious, but geospatial queries are a big part of Google’s offerings, and it all boils down to providing users (you and me) with the most relevant answers to their queries. 

Brands and local businesses can take advantage of geo-targeted queries by bidding for paid ad positions on search engine result pages based on geographic location. 


For example, if you’re a digital marketing agency in Pretoria, bidding on keywords like ‘SEO agency near me’ will now show your business to users searching for your location.


GET Parameter

This term, often called URL parameters or query strings, refers to URL constructs that can be used to collect specific data or customize how a page’s content is displayed. Get Parameters to come in two forms. 

  1. Active Parameters – Adjust the visibility of content on the page. You can change the URL expression to exclude content or sort it systematically.


Example: www.symaxx.com/index/?type=getparameters (the ‘?’ is always present in this URL, followed by the command the page content should follow) 


  1. Passive Parameters – Passive Get parameters to change visibility. or content order, but instead allow website hosts to collect user data. This URL tracking capability provides information about how users landed on your page, so this data is very useful for evaluating marketing campaigns. 


For example symaxx.com.com/index/?utm_source=google These UTM parameters work with tools like Google Analytics to get data about page visits. 


However, keep in mind that too many GET parameters used on your website’s subpages can negatively affect your ranking. 


An experienced SEO professional uses this handy feature in his SEO-friendly way to eliminate unnecessary parametric URLs to reduce the risk of duplicate content hurting your rankings.


Google Adwords

Adwords is a Google-powered platform that allows advertisers to display ads at the top of relevant search engine results pages. AdWords contrasts with organic SEO. 


Businesses don’t have to spend time creating keyword-rich content and wait 3-6 months for content to rank higher. Adwords works on an auction basis, where users submit ads and agree to pay a certain amount for each click on the ad. 


When someone enters a keyword related to an ad, the search engine decides in milliseconds which of his three ads will appear at the top of organic searches. The word “ad” appears prominently next to the content.


Google Alerts

Google Alerts is an alerts service that you can set to track activity related to your target keywords and search terms. You can set up email notifications whenever content that is indexed by Google for use in search results changes.


For example, if you want to track your company name or a specific service or product, you can set up Google Alerts to notify you when changes are indexed. 


Google Alerts are widely used for reputation management and link building as they are a great tool for identifying outreach and potential opportunities. Google Alerts are also commonly used to monitor conflicts and track changes made to relevant content. 


Google introduced Google Alerts in 2003. The service has had issues and received criticism in the past, but has grown into a widely used SEO tool.


Google Algorithm

The Google algorithm (or any search engine algorithm) is a complex computer program with a process and set of rules that Google uses to retrieve indexed data and provide ordered search results.


When discussing how Google’s search engine works, I often hear people refer to the singular “Google algorithm.” But in reality, Google is made up of many separate algorithms, all working together. 


Google uses a combination of many algorithms based on many different ranking factors when delivering web pages ranked through SERPs (Search Engine Results Pages) to users.


Google Analytics

Analytics is a service provided by Google that allows users to track and analyze website performance. Since its launch in 2005, it has grown to be the most widely used analytics service on the web to date. 


Users can track session duration, bounce rate, pages per session, and demographic information. Users can use this information to create targeted campaigns to improve conversions and leads.


Google Bomb

Google washing, sometimes called Google washing, is the practice of ranking websites for terms and phrases that have nothing to do with the product or service being sold. 


Google bombing is done by linking with anchor text to various unrelated websites. It’s like writing about car insurance and linking to a website that sells LED lights. This is definitely a black hat SEO practice, trying to take advantage of Google’s algorithms.


Google Bowling

Constructing a large number of unnatural links to competitors’ websites. This is considered a black hat SEO practice and started when Google started penalizing websites that tried to rank higher by linking to forums and other spam blog sites.


Google is very good at distinguishing between natural and unnatural links and dealing with sites that use unnatural links. 


To create the most relevant experience for users, Google lowers the ranking of sites associated with spammy links to reduce the likelihood of users viewing the site.


 Building lots of links may seem like a good idea, but doing it this way can have a lot of negative consequences.


Google Keyword Planner

A keyword planner can be a useful tool for successfully launching your SEO and PPC campaigns. It’s a free service within Google Ads that help you generate keyword ideas and tell you about your bids. Both of these are important aspects of a thorough and effective marketing campaign.


Keyword Planner allows you to search for groups of keywords and ad suggestions to determine their performance. It also helps you identify areas within your budget that you want to target, so you don’t have to worry about overspending to be successful.


As mentioned above, a key feature of this service is that it is completely free for people to use. The downside is that it doesn’t give the most accurate data, only estimates and wide ranges.


However, what other services can’t do is suggest unique keywords that you won’t find anywhere else. This may give you an edge over other companies that have neglected to use Google Keyword Planner.


Google Maps

A complete virtual mapping of 98% of where people live in the world. Location details, street views, and 3D recreations of locations are all available on Google Maps. 


This includes turn-by-turn route guidance, which has come to replace navigation. Real-time data feedback allows Google Maps to provide real-time updates on traffic conditions, traffic accidents, and even the location of speeding machines.


Integrates with other Google features such as business pages, Google Maps can show the location of the business location. This is combined with other key details the company wants to share, such as Contact details and a link to their website. 


It can also be used in organic and paid search engine advertising to define audiences by distance or location.


Google My Business

A tool that enables businesses to manage their online information in various Google features such as Search and Google Maps. Google offers businesses the opportunity to grow their online presence by entering relevant information on their Google Business profile page. 


This may include details such as business contact information, hours of operation and location. By entering this information, Google can learn more about the company and provide more relevant results to searchers.


Entering your business location allows Google to show your business in location-based searches. Your business may appear in the results when someone searches nearby for the services you offer. 


Including as much information about your business as possible not only helps Google but also helps searchers and encourages them to take action on your site.


Google News


A news feed of articles aggregated based on user preferences. Our algorithms read your viewing habits and use them to create a personalized news feed based on the topics and news sources you regularly watch. 


This feature (available for download as a separate app) is designed to give you quick access to the latest information and works best when approved as it allows you to choose specific news topics to follow.


Advanced features allow users to view weather in their area, local news, or news verified by fact-checking. 


As a hub for all news related to a particular user, you can also search for topics, places and sources to explore. For You, pages are a collection of articles that Google’s algorithms read and think are relevant to you.


Google Tag Manager

Google Tag Manager is a free application for managing and deploying marketing tags on your website (or mobile app) without changing your code. 


A very simple example of how GTM works is that Google Tag Manager shares information from one data source (website) with another data source (analytics). GTM is very useful when you have a lot of tags to process, as it keeps all the code in one place.


Grey Hat SEO

Grey hat SEO, a dangerous practice, is a term that refers to practices that are not clearly defined as “bad” by Google and its published documentation on SEO.


Grey-hat SEO is a murky area and a controversial SEO topic for many. There are some clever innovations businesses can do to improve their websites and cut thousands of pounds of lost traffic. 


One year you may be considered grey hat SEO, but the next year you may be classified by Google as white hat SEO or black hat SEO. Grey hat SEO carries a high level of risk. If search engines decide that these tactics violate their terms of service, they can do a lot of damage. 


So it’s best to stick to white hat SEO practices, have some patience, and be confident that a long-term rulebook approach is best for your business.


Guest Posting

A guest post is a simple concept. Post as a guest on another blog or a website. In this way, you can get greater exposure with external backlinks from this website to your blog.


To successfully create guest posts and blogs on other people’s platforms, expand your network This opens up opportunities for guest posting, so you need to build strong relationships with others. 


Guest posting allows you to increase your influence on both your website and external websites as well as social media platforms. Guest posts also offer a potential host site advantage, which is good for both guest bloggers and host sites. 


By hosting guest bloggers, the host site regularly generates new and interesting content. This is great for  SEO and looks like a reputable and trustworthy source. 


Therefore, if you post to other blogs, you should offer the host to post to your site as well. That way both of you can enjoy the benefits of guest posting. 

When creating a guest blog, it’s important to pay attention to the links you include in your content. 


You should make sure your anchor text is relevant and helpful in the context of the URL you link to. As with all SEO strategies involving links, they should be useful, legitimate, and trustworthy.




HTML stands for Hypertext Markup Language, the standard code used to build web pages and applications, and the code search engines use to read websites.


 HTML is used to create heading tags and sitemaps, and HTML source code is the foundation of all programming. Would you like to read the HTML code for this page? Simply right-click and select Inspect to get the full HTML script for that page.


HTML is a core part of web development and is often the first programming language people learn to create websites. It’s also an important part of SEO, as most of the technical SEO happens within the HTML source code. 


When technical SEO is done properly, it uses HTML understanding to keep your HTML clean and optimal so that search engines can crawl and read your site.


HTTP (Hypertext Transfer Protocol)

The entire Internet is based on the Hypertext Transfer Protocol (HTTP). Hypertext links are used to load web pages. 


HTTP is an application-layer protocol for transferring data between network devices and runs on top of other network protocol stack layers. A standard HTTP flow involves a client requesting a server and sending a response message.


Head Section

The head area of ​​a web page refers to the top portion of an HTML document that is not displayed in the web browser when the page loads. This is like the behind-the-scenes part of your website, including metadata, links to CSS, etc.


The tag is inserted between <HTML> <body> tag. It cannot be displayed in the browser.


Metadata that can be included in the head section includes information about the title of the document, the HTML code itself, the author, characters, styles, scripts, etc. 


This is an important part of on-page and technical SEO as it allows you to include important keywords that describe your page on Google.



A homepage is a web page on your website that serves as the main starting point for your website. This is the default web page that loads when you visit the web address domain name. For example, visiting symaxx.com will take you to the Symaxx Digital home page.


A website’s home page often contains a content area and a navigation bar that contains links to other pages of the website. This is essentially the heart of the website.


 There is no standard home page layout, but they often include navigation tools such as a search bar and informational content about the site or company. The home page is at the root of the website.


Your homepage should explain very briefly what your company is, what you sell, and how people can contact your company to inquire, ask questions, or request a quote. 


Your home page sets the tone for the rest of your site and should be updated regularly to ensure your company information is always accurate.



A hyperlink is a type of link that leads to another page on a website. It can be in the form of an icon, graphic, or text and, when clicked, will take you to the specified page. Text hyperlinks are usually blue and underlined. Hover over it and your mouse will change from an arrow to a hand. 


Hyperlinks are everywhere on websites, but they can also be used in PDF documents and other similar content, allowing users to jump to different locations quickly and easily. In short, hyperlinks allow people to move around the Internet at lightning speed.



IP Address

An IP address (or Internet Protocol address) is a series of numbers that identifies the location of a website’s domain online. IP addresses are often associated with domain names. 


This is because people are much more likely to remember this address than a string of numbers. However, IP addresses are still the primary way the internet and browsers find websites.


The IP address can be dedicated, where the website has its address, or it can be shared. A shared IP address is used when multiple websites share an address on a server.


Internet Protocol addresses are not known ranking factors, but they can affect your site’s performance. For example, a dedicated IP address can detect an increase in page speed. This will be Google’s ranking signal.


Image Carousels

A feature that can typically display up to five images and allows website builders to display a series of featured images. A similar feature is used on social media ads, where “tiles” can be used as swipe ads. 


They are also used quite often on websites as they can display a series of images without covering large sections of the web page.


These can be extremely useful when a website builder wants to display images on a website while still leaving plenty of room for text. 


However, their effectiveness has been disputed by some because of claims that they have low conversion rates and do not attract customers in the same way as other content.


Inbound Link

An incoming link – or a backlink – is a link to a website from another website. It is a term used to distinguish between links from other websites and internal links on your website. 


Every link is an incoming and outgoing link on either side – inbound links refer to those that go to your site. For example, if Symaxx Digital links to your website, it will be considered an external link to us, but an incoming link from you.


Often referred to as backlinks, inbound link building is a popular and powerful SEO strategy that can have a big impact on your search rankings. To learn more, we wrote a great SEO compilation blog on how to get the best possible backlinks. 


Building a strong link network and ensuring high authority incoming links is an important search engine ranking factor and an important part of most SEO strategies.


Index Coverage Report

Report on the URLs you own and the status they currently hold in Google. All your URLs will be listed and grouped by the status and the reason for that status. For example, if there is an error status, the reason for the problem would explain why the URL was flagged as an error.


 The Indexing Range report is the best way for website owners to see the general status of their site’s performance.


While 100% coverage sounds like a good thing, it means that every page on your site gets indexed. 


While this may be fine for pages with a small number of pages, for others it can mean that pages like order confirmations are indexed, which can hurt your order. rank your sites because they are not likely to be optimized for relevant keywords.


Indexed Pages

The pages on the website have been crawled by the search engine and indexed as part of its database. Pages can be indexed at the request of the site owner to be crawled by search engines, or organically by search engines to find the page through relevant, quality links..


By indexing its pages, a website can improve its domain authority and be officially recognized by search engines. This increases the chances of your web pages showing up in Google searches and thus drives a huge amount of organic traffic to your website. 


If your site isn’t indexed, it’s probably because it’s new, as Google has to crawl millions of domains. Also, if the pages are still not indexed after a long time, the problem may be with your sitemap structure.



Indexing in the context of SEO is the process by which Google bots crawl your new website, page or blog and index it on the search engine results page for your chosen keywords. 


The indexing process involves Google understanding what your page is about (which is why links and ontology are both so important) and rewarding it with a ranking. 


As you add content and information to your page, your rankings will increase because Google rewards you for providing users with more information and context on a topic than your competitors.



Infographics are a way of visually presenting data such as statistics or other information or knowledge that needs to be seen and understood clearly and quickly. 


You can create different types of infographics for different purposes such as Statistical infographics, geographic, process or information graphics. Humans can visually process patterns and trends, and infographics capitalize on this ability.


Infographics are a great way to improve your SEO. They can be used as effective digital marketing tools and play an influential role in increasing brand awareness, especially if the purpose of infographics is to share information or data about a business, product or service. 


Increase your web traffic by building brand awareness and engaging your audience.


Well-designed infographics are easy to understand and engaging, making them great for sharing content. You can increase your reach, exposure and credibility by sharing and publishing your infographics on various platforms and publications and linking to your website.


Ultimately, effectively designing and sharing infographics can be an important marketing tool and, when used alongside other web elements, can improve your ranking in search results


Information Architecture

Information Architecture (IA) in SEO is the site structure and overall hierarchy of the various web pages on the website. Information architecture focuses on organizing and labelling the content of web pages and websites into an efficient, coherent, clear and effective structure.


Information architecture not only makes websites more navigable and user-friendly but also improves crawlability so that content can be understood, indexed and ranked more easily by search engines. 


The goal is to make it easier for both users and search bots to find the information they need.


Establishing a strong site structure and information architecture requires understanding the hierarchy and importance of different web pages and content so that they become part of a larger and more coherent picture. . The main components of information architecture are:


  • Organization scheme and structure
  • labelling system
  • Search system
  • navigation system


Informational Queries

A search is performed solely to retrieve information about a topic. Users use search engines to enter keywords or phrases and generate useful results. 


By categorizing search queries into these different categories, search engines can decide which results to prioritize for users when searching. Searching using queries allows users to benefit from the specific processes and keywords that search engines use.

Individual words in the query can be interpreted as driving points in the result. This allows the Google or searches engine you use to return multiple results, all of which are relevant. You can also prioritize specific pages or sites that you deem most relevant.


Intent/User Intent

When it comes to SEO, it’s all about how you relate to what users want when they type a query into a search engine. The “why?” behind your search terms helps you understand what your users need and how best to serve them.


Search intent, often categorized by SEO as informational, navigational, or transactional, provides insight into who is searching for what and why. This allows SEOs to tailor their services to optimize for target audiences, targeted content, and specific search intent.


Internal Link

Internal links are links that connect web pages within the same website. A link is an internal link if the destination is on the same website as the link destination.


Internal links are primarily used for navigation purposes as they help both visitors and crawlers (search bots) to navigate more easily and understand the site and its page hierarchy. 


Internal links keep traffic on the same site, making your site easier to crawl and index while improving the user experience. SEO uses internal linking strategies to build proper website structure and hierarchy.


Internet Service Provider (ISP)

ISPs are companies that provide various services that enable users to access and use the Internet. As such, they are widely seen as gateways to everything that can be found on the Internet.


These companies can operate in a variety of ways. As a privately owned company or non-profit organization. 


ISPs provide Internet access to businesses and consumers and may also provide other services such as domain registration and web hosting. ISPs have come a long way since the birth of the Internet. 


Access was via dial-up connections before moving to satellite, copper, fibre optics, and other high-speed broadband technologies.




JavaScript is a scripting language commonly used in web development and search engine optimization. 


Commonly used in combination with other core languages, HTML and CSS, JavaScript allows you to create dynamic web content and content that is displayed changes as the user interacts with the web page. 


You can apply moving effects and graphics. JavaScript allows you to implement dynamic content, links, and other elements in your website.


JavaScript has a reputation for complicating SEO by interfering with search bots’ ability to crawl and index parts of your site while slowing it down. It is still widely used to improve the user experience. 


For example, think about how little hearts fill up when you like someone else’s tweets — that’s JavaScript. If the content of your website changes as you engage and interact with it, it’s most likely happening in JavaScript.




It stands for Key Performance Indicator and is generally a way of measuring the activity within an employee or the success of an employee. However, it is not limited to this and is widely used in other business fields such as websites. 


Setting  KPIs for a website may require the website to achieve a certain number of clicks or sales within a set period. Failure to achieve this indicates to the site owner that changes need to be made to improve the site’s effectiveness.


Keyword Analysis

An important part of any SEO strategy, keyword research is the process of finding and analyzing keywords that are relevant to your industry. This is very important as it is the starting point for creating content that targets these keywords to drive people to your site and ultimately drive more sales. 


Finding high search volume, and relevant and quality keywords are very important and are the starting point for any search engine marketing campaign. 


There are three main types of keywords: short, mid, and long tail. All of these keywords are searched by different people with different intentions, so it’s important to combine and target these keywords.


Keyword Cannibalisation

This rather fancy term refers to a very common problem with multiple websites. Keyword cannibalization refers to what happens when a website has multiple pages targeting the same keyword. 


When multiple pages rank for the same keyword, other pages start to lose authority and compete with each other, resulting in lower clickthrough rates (CTR) and conversion rates.


To avoid this, companies should create a clear sitemap so that each page targets specific keywords to avoid cannibalism. If you have a page that covers shoes, creating a new page named “More White Shoes” will cannibalize it.


Since both sites target the same term “white shoes”, the CTR (click-through rate) and conversion rate from traffic directed to the site are split. It sounds good, but it’s not. It’s much better to focus on one site in 3rd place than two sites in 6th and 7th.


Keyword Density

The term keyword density refers to how often a particular search term or keyword appears in the content of a page. This is a metric calculated as a percentage. 


For example, if a keyword appears 5 times in a 500-word blog, the keyword density is 1%. Keyword density, also known as keyword frequency, is a fundamental aspect of SEO.


Keyword density as a metric is interesting. Because it has changed over the years. Search engines and their algorithms have grown significantly over the years. 


For example, “keyword stuffing” was a viable SEO tactic in the “old days,” and so was SEO enforcing high keyword density to impact SERP performance. 


However, some SEO experts believe that search engines now use high-density keywords to identify spam content, which can lead to low search results. Some of his SEOs don’t think keyword density is a “problem”.


Keyword Difficulty

This is a metric used to define competition for a given keyword. When keyword research is done for a particular term, there is software that returns that data and tells the user how many other websites and content are optimized for the same keyword. 


The more websites that use this keyword, the more difficult it is to rank. This means that it becomes difficult to reach the top of the rankings of existing websites.


Keyword difficulty is very valuable as it helps users decide which keywords they should optimize for. 


If the keyword someone is trying to optimize for is very difficult, they can choose a similar keyword or keyword phrase with a lower difficulty, which may rank higher than if they were trying to use a difficult keyword.


 Finding the right balance is also important because these keywords are high in difficulty and that is in high search volume. These keywords are the most popular because they are the most relevant and popular from a search perspective.


Keyword Frequency

This refers to the number of times the keyword was mentioned on a webpage or content. The more often the keyword is mentioned, the higher the frequency. 


Frequency is closely related to keyword density. Keyword density is how many keywords appear next to each other in a sentence. Proper frequency is key to a successful SEO strategy. 


Low frequency means your page isn’t ranking for the keyword you’re looking for. Too often and you risk optimizing your content. Try using keyword variations and synonyms to keep things on track.


Keyword Proximity

Keyword proximity is a term used to describe how close keywords are within a body of text. 


If you’re selling white shoes, then of course you should target the keyword “white shoes”. The closer these two words are in the text, the higher the keyword proximity. “I sell white shoes” is better than “I sell shoes that are white in colour”. 


Proper keyword proximity helps search engines better understand the context of your page. Proper keyword proximity is one of the easiest things people can do to have a successful SEO strategy.


Keyword Research

One of the basic skills at the core of successful SEO is keyword research. Search engine optimization cannot live without keywords. 


Keyword research is the process by which SEOs determine relevant words and phrases that users may be searching for and which of these should be optimized.


Keyword research isn’t just about what your customers are searching for, it’s about understanding which terms have the most search volume and competition. 


Which keywords are easy and which are difficult to rank for, and which keywords tend to drive maximum traffic to your website, increase brand exposure, and bring maximum profit to your business? Keyword research is one of the cornerstones of any SEO campaign.


Keyword Research Tools

Websites or software that use algorithms to determine the most popular keywords used by Google. 

This tool can identify exact match keywords based on the frequency and density of keywords appearing on relevant web pages. 


You can also identify long-tail keywords that contain suggested keywords but are long-form-like questions. Reports based on these keywords can determine the competitiveness of those keywords and their value for ranking positions.


These tools are used to determine the keywords your content should be optimized for to rank best on Google.


Keyword Stemming

Stemming refers to a search engine’s ability to understand different spellings of a given search query. In particular, Google has used stemming in its algorithms for years. 


Stemming means that you can use the word “buy” in your keywords and then “buy” and “bought” in other contexts. Search engines understand that they all mean the same thing. 


Using stemming is important because it makes your content look more natural and reduces the need to include keywords when authoring. You can afford to relax more with it and still get a high ranking.


Keyword Stuffing

You want to avoid this. Keyword stuffing refers to overusing keywords in ways that don’t sound like natural conversation. 


Keyword stuffing was popular when algorithms rewarded it but are now largely punished, although it is sometimes still used to gain an advantage. 


A Perfect example would be: “So if you are looking to hire a dumper in South Africa , get in touch with us and hire a dumper now.” It ranks much higher than the example. Because it’s better content for users that search engines want to read.


Knowledge Graph

Google’s Knowledge Graph is a useful concept that many of us will benefit from, but not many people pause to understand how it works. Ever typed a short query into Google and got a quick, concise, and detailed answer? Try it now. 


For example, search for “toy story release date”. Below is a very specific and short answer. This saves you from having to keep searching for answers within page results. A knowledge graph is a hub of information from various entities and the easily identifiable connections between them. 


This may include tangible assets such as location. Not only organizations and individuals, but also invisible values ​​such as colours and emotions. 


Data stored on the web about specific topics help Google recognize the most popular answers to search queries and allows search engines to aggregate the most relevant information for users. 


By implementing a strong combination of his SEO practices such as link building and adding useful and authoritative content in bulk regularly, Google will start verifying and correlating your content with other sources.



Landing Page

In other words, a landing page is nothing but the page on your website that a visitor lands on after clicking a particular link or ad. It’s called that because people who visit your website need to “land” somewhere. Wherever they first land is technically a landing page. This term means something more specific.


The term landing page is probably used generically to refer to a particular stand-alone web page. This is a page whose sole purpose is to collect leads and generate conversions on your website. 


Google Analytics uses the term landing page to refer to the first page a user lands on when they visit a website, but in most cases, the term refers to a specially crafted stand-alone page.


Most websites create landing pages to complement and outperform a particular campaign, whether it’s for special offers, new products, or other purposes. Paid ads and search results often redirect users to specially crafted landing pages to drive specific conversions.


Another important feature of landing pages is that users very often get something in return for their information. This could be a guide on an industry-relevant topic or content that provides insights not found “for free” on the web.


Landing pages go beyond standard content to educate and engage potential customers and secure sales. Clarity, short text, and easy-to-fill forms are key elements of a successful landing page.


Link Building

Link building is the process of increasing both the quality and quantity of backlinks (or inbound links) to your website to improve your SERP visibility and search rankings. 


Link building is a key tactic in most SEO campaigns and has a huge impact on rankings alongside good content and web optimization.


The goal is to get other credible, relevant, and highly ranked websites to link to your website, drive traffic, and let Google know about the relationship and trust between your websites. There are various techniques SEOs use to build links, the most common being:


Create quality content to organically attract editorial links from your top relevant websites. Reach out to influencers, bloggers and media to build relationships and get links to your website. 


Build partnerships with other relevant companies and organizations within your industry or niche.


Write guest posts and produce content to publish on other of his websites. Create links manually or create links between different websites that you own by submitting your website to an online directory to rate your website.


Get paid through sponsored content, paid reviews, and more. No SEO campaign is complete without a well-targeted link-building strategy. This is one of the tenets of good SEO. 


Link Decay – Also known as “Link Rot”, “Link Death”, or “Reference Rot”, link decay is the process by which a hyperlink no longer points to the original file, content, page, or server reference that created it. It is a term that represents mainly used.


Link decay can occur if the resource the link points to changes to a new address or is permanently unavailable by the domain owner. Link decline can affect a website’s authority as the cited content is not as authoritative as it used to be.


This topic is researched and investigated by people all over the world and is subjective as it speaks to the internet’s ability to remember and retain information. As a result of this discussion, these rate estimates differ dramatically.


However, as a rule of thumb, we recommend that the links you use do not lead to personal websites or boring blog content. Another tip is to use WebCite to permanently archive information.


Link Diversity

Link diversity is a term that describes the diversity of links in your content. Search engines reward you with higher rankings if you get as many different links to your content as possible.


Variety can include any type of content you like: blogs, videos, articles, etc. You can also include URL types such as “.co.za”, “.edu”, “.org”. Also, try to diversify your anchor text choices so that links are more naturally placed while remaining relevant to the content they link from.


Link Donors

It goes without saying that building a domain authority will improve the ranking of your website. But how do you effectively build domain authority? Gathering links from other notable websites is one of the best ways to build credibility. 


The higher the quality of the links from another site to your site, the more impact it will have on improving your domain authority. Donation links are a particularly simple type of link. 


By researching and identifying websites that are happy to accept donation links, you can expect the link to appear soon after your request. 


However, it is important to examine the authority of the donation page and evaluate how effective backlinks are for your site. It’s always important to consider all options.


Link Equity

Link equity is a term that describes how a link transfers authority from one page to another. This is a well-known search engine ranking signal and an important part of the job of any SEO or link builder.


Link equity value is determined by several different factors, including the current relevance of the link, the authority score of the linking page, and HTTP status. Basically, if a page with high authority and good SEO links to another site, the link equity of that page will be high.


Link equity is a well-known ranking factor that Google uses to determine a page’s ranking, but it doesn’t only count external links and backlinks. Internal links can also pass link equity, giving SEOs better control over authority flow and structure throughout the site’s structure.


Link Exchange

In the good old days of the internet, from around 1997 to the early 2000s, link exchange emails were the most popular. Blogs about how to create a website and advertise on search engines like Excite, Yahoo, and Google started sending out emails to other website owners. 


After a veritable wave of companies reading that links are  “everything” when it comes to online marketing success, they were constantly emailing other website owners. 


Basically, one website administrator emails another website administrator asking for links to each other and both can benefit. Over the years, Google has circulated many messages stating that this tactic is not as efficient as people thought. And over time, those emails went down to near zero.


Link Farm

Another remnant of the highly experimental and Wild West-Esque late 90s/early 2000s was Link Farm. Often these are single-page websites (or the usual single page of a website link) with tens of thousands of links to various websites without any idea of ​​the subject or reason. was included. 


Over time, these sites have become tastier as Google changed their algorithms. Theme settings were an option for many such sites. Other sites continued theming until the impact was negligible or even detrimental. Thankfully they are not as common as they used to be. 


However, they exist in the form of PBN networks of websites, but in a much more pleasing form to the eyes of humans and robots: Google finds these websites and uses them for their positive SEO impact. 


It’s doing a great job of getting rid of it. As of this writing in late 2021, link farms are extremely rare and PBNs aren’t as influential as they used to be.


Link Graphs

A link graph is a visual representation of the network surrounding a website or a particular URL. In other words, this chart is a map that pinpoints all backlinks that connect to the central web page in question. 


Link charts are used to collect useful data about how the authority of a domain is increasing or decreasing. This is because the map shows the quantity and quality of domains linking to the central URL.


By analyzing the relationships within the dataset, companies can scrutinize their own website and track the backlinks they receive.


Link Hoarding

If your website only creates inbound links and ignores outbound links. Google and its algorithms read websites from a neutral point of view. 


In other words, we understand the high value of the links that connect us to each other. Outbound links can depreciate, so some people think that just building inbound links will protect the value of your links, but that’s not the case.


If your content is referenced in the same way as other content or websites, Google will read this as a more relevant source. Link hoarding can cause Google to mark your site as spam and penalize you accordingly.


Understanding that link building is a two-way street and making sure your site is not built solely on incoming links is critical to maintaining good rankings on Google.


Link Shingling

This is a term that refers to linking from multiple pages to a single page but with different link text each time. This link text should loosely relate to the page it links to. 


This is a great way to help Google understand your landing page better. This is because it indicates that other words are related to the linked page. For example, getting 9 or so related keywords under just 4 links can help Google understand your site better.


Link Spam

Link spamming is the posting of irrelevant, out-of-context links on comment boards, forums, websites, and blogs. The purpose of link spam is to increase the number of external links on your site. 


This theoretically makes the site more authoritative. Link spam is hated in the SEO world. Because it’s a cheap trick with no added value. 


Search engines are smarter than ever, so the payoff for this method isn’t as great as it used to be. A genuine, value-added, long-term approach builds your authority organically over time.


Link Velocity

The speed at which your website is linked to other websites. This applies not only to others who create these links but also to those who refer to her website on their own. 


Some people think that achieving a large number of links in a short time will result in a Google penalty for higher link speeds, but this is not the case. Google only cares about the quality of your links, so they don’t penalize you for high link speeds.


If your site is getting a lot of links in quick succession, it’s likely that the links aren’t natural and can affect your site’s ranking. Slow link speed i.e Building links over a long period generally means higher quality links and ensures that the links are natural. This is healthier from an SEO point of view.


Local Search/Local SEO

For many small businesses, targeting the right audience is paramount to revenue and attracting customers. One of the main targets companies usually work on is their local area, as most of their customers travel from there.


Most of the time, people searching for nearby services add the location section to their search terms. For example, Julie in Pretoria is looking for a local hairdresser. Julie then continues her search for “Pretoria hairdressers”. 


SEO plays a key role here, helping to match search criteria with relevant content on your site and directing a user to the web page of the service he or she wants to obtain. Easy? yes. effective? absolutely! Successful local SEO marketing should include:


  • Content containing specific zip codes, cities or locations 
  • include the word “nearby” in your website content
  • Connect websites to GPS-based software


Long-form Content

Long-form content may seem self-explanatory, but there is much debate about the minimum length of long-form content. Effective long-form content is usually at least 1500-2000 words. 


This type of content is lengthy but should serve a clear purpose and keep your target audience engaged. Limits on the amount of content on a page depending on many factors, including the purpose of the content, audience, and topic.


Pages that rank well on Google for a particular keyword or ontology phrase are long, well-written pieces of content with many links. Writing this kind of content requires thinking critically and doing thorough research on the topic you are writing about. 


Long-form content also provides ample space for writing well-written articles, subtly interweaving keywords and ontology phrases. Keywords shouldn’t be stuffed into your articles just to meet your SEO goals. This tactic doesn’t work for long. run success


The best content for SEO and ranking on Google is well researched to demonstrate its subject knowledge to search engines and users, and employs best practices in integrating keywords and all related ontology phrases. 


Research tools such as Frase, Ask The Public, and Ahrefs can help you understand your long-form content by looking at your keyword’s search volume, related SERP top sites, and search engine FAQs. 


Long-form content, in particular, establishes your brand as authoritative and trustworthy and is rewarded with SERPs and leads and conversions.


Long-tail Keyword

Keywords that span multiple words. When used in written content, long-tail keywords are usually more specific and can be very valuable when used correctly. 


They are used to target customers more specifically, including additional words to tailor the customer to a more specific audience. If you want to convert it to a long tail keyword and target a more specific audience, it could be “smart men’s shoes”. 


By simply adding those extra words, you’re already targeting far fewer people, making them more likely to buy. Long-tail keywords are best used as part of a question or search term. 


This is because the long nature of keywords dominates the question. It is also more effective when used with voice search terms.



Manual Action

If a human reviewer working for Google determines that a web page or website does not meet Google’s quality guidelines, they can take “manual action”. 


This means that webpages or entire websites can appear in lower rankings or even be removed from rankings. Collectively Google index. Often this happens without notice. Google doesn’t like its index being tampered with, so manual action is the strongest way to show it.


Unfortunately, if you’ve been penalized as a result of manual actions, you can find a notification (not necessarily how to fix the problem) in Google Search Console.


Mega Menu

A mega menu is an expandable menu for your website. These are most commonly presented as drop-down menus that take the user to his lower-level website pages. Effectively creating a mega menu can improve your site’s contextuality and help with SEO. 


An effective tactic for mega menus is to relocate the menu HTML to the end of the HTML document. This makes the web page more contextual. The H1 on each page is near the top of the HTML document along with the first paragraph. However, the user will not notice the difference and the user experience will not be affected.


Having an effective mega-his menu is important, but it shouldn’t be the only focus when it comes to links. Also, be sure to link pages with hyperlinks in paragraphs on your web pages. This helps Google understand your site better, provides more context, and is beneficial for SEO.

Meta Description

A meta description is a short snippet of content under the title of your content indexed by Google. The goal is to summarize the content available from that link so that readers can decide whether to click on it.


Meta descriptions are a great way to direct potential readers to your site and give them a chance to incorporate your target keywords into another aspect of your content. This will further improve her SEO performance for your content and increase her chances of ranking higher.


Think of your meta description as an advertisement for your content, and write this short text as such. So make it compelling, exciting, and readable. Remember, you only have a few seconds to engage someone scrolling through Page 1. 


If you don’t write, Google and other search engines will automatically pull sentences from your content, but they won’t be as effective as writing your own.

Meta Tags

Meta tags provide information that search engines and web crawlers can read. This information is related to the web page and is in the HTML of the document. Search engines use meta tags to obtain and understand information about web pages. 


You can use this information to do a variety of things, such as determining rankings and displaying snippets of search results. Including a particular meta tag on every page should be standard, but not always necessary. 


Examples of meta tags that do not have to be used are social meta tags, robots, languages, geography, updates, and website verification tags. 

On the other hand, as a good SEO practice, you should always provide a meta content type, title, meta description and viewport. 


With so many different types of meta tags out there, some meta tags are now widely considered unnecessary by SEO. 


For example, meta tags such as author, rating, expiration date, copyright, abstract, cache control, distribution, generator, and resource type are considered by many to be of little use and a waste of space, even in Google’s eyes.



Simply put, metadata is data that tells search engines exactly what your website is about. Metadata provides descriptive information about a website and its content. Key examples of metadata are title tags, meta descriptions, and robots, but metadata is everywhere on his website.


Metadata optimization is an important part of technical SEO and improves the foundation of your website. As with most SEO, it’s all about making your site more navigable and faster crawlable, indexable, and understandable by Google.



A metric is a quantifiable measure of a piece of data. For example, “page views” is a metric that indicates how many people viewed a particular page on your website. Metrics are very unique, important, and very clear. 


Organizations use metrics to measure success and set predetermined benchmarks that define that success. There are hundreds of metrics in the SEO world and finding the most relevant ones can be difficult. 


Also, it is important to note that any metric you choose will vary by business, product/service, industry, and sector. With this in mind, we can argue that the five most important metrics are:


  1. organic traffic
  2. Click rate
  3. bounce rate
  4. Keyword ranking
  5. domain authority



Microblogging involves writing concise, short content, often for platforms that are specifically designed to publish and share this type of content, such as Twitter and LinkedIn. 


Links, images and videos can also accompany the text on a microblog, to maximise audience engagement and interaction. The content and the file size of a microblog are typically much smaller than a standard blog and of course long-form content.


Whilst people often enjoy consuming these shorter snippets of content as opposed to a lengthy blog post, long-form content is still the key to ranking high on Google and generating more web traffic to your blog post, and your site overall.


That’s why microblogging usually takes place on platforms that are designed for this type of content, such as Twitter, Facebook, Instagram and LinkedIn. In other words, microblogging should not replace long-form content.


Instead, it should act as a different tool and type of content to use within your digital marketing strategy – it can be well implemented into a social media marketing strategy. 


Microblogs are especially effective when important messages are captured and accompanied by links to longer content used on microblogs to promote your work.


Micro marking/ Microtags

The purpose of micro tags is to help search engines find and understand website content quickly. To introduce micro tags on your website, you need to structure your information using tags and attributes. Micro-tagging uses a kind of language consisting of tags such as and. 


Microdata can typically be implemented in websites in two formats: JSON-LED and Schema.org. So how does micro marking affect SEO and promote your website on search engine result pages? It doesn’t affect you directly, but it can ultimately affect your website’s promotion. 


Using microdata can make your pages more attractive to search engines, which is reflected in your SERPs. High rankings in the SERPs can lead to high CTR for your snippets.


Mobile Speed Update


Mobile speed updates are updates performed by search engines that take mobile page speed into account when determining page ranking. This update will penalize sites that load slowly on mobile devices and encourage sites that load quickly on smartphones.


Search engines have a strong interest in providing their users with a seamless experience, so it makes sense to prioritize sites with pages that load quickly, as well as optimized and well-written content. 


Luckily, there are plenty of tools you can use to test your site’s speed, so you can be sure your content is loading on time and not impacting your rankings.


On the weakest signal (like 3G) We encourage you to test your site. This is because if you make sure your site works well in the worst signal, you can be confident that other sites will do the same. Signals such as 4G, 5G, and WiFi.



It stands for name, address and phone number. Using his NAP on your web page is important if you want to rank in local-based searches. Increase your presence wherever you do business by regularly posting your name, address and phone number on the website. 


NAP can usually be added to the footer of your website. This means that your NAP will appear on every web page and get more mentions.


By making this information readily available and placing it in key locations on your site, you can reinforce your site’s local identity. Making sure this is consistent across your site will give you the highest authority. 


So if you have multiple business numbers or company names, it’s best to use the same one everywhere. If you want your search results to be ranked based on your location, setting up your Google Business Page and adding your location is essential.


Natural Links

These occur when other websites, blogs, and online content link to your site because they are related to that topic. This will result in higher quality content referred to by other sites, which will improve your ranking when Google crawls your site. 


This is usually the best and safest form of linking as it drives traffic directly to your site and any changes made to the Google algorithm will not affect your site.


The more natural links your website gets, the better your ranking and the higher your website will appear on Google. When this happens, more people are likely to see your content and link to it on their sites, further boosting your site’s ranking without having to do the link-building yourself. When other famous blogs and websites link to your website, your ranking will improve significantly.


Navigational Queries

This is a query that is searched to find a specific page or website, as opposed to an informational query, which is a more general search for finding information on that topic. 


For example, if you search for a brand name, the first result is likely the website for that brand, classified as navigational theory, whereas the question is informative because you’re looking for an answer.


These types of searches are difficult to rank because Google understands exactly what kind of search it is and returns only relevant results. 


When searching for a specific brand, Google knows you’re looking for a specific website, so you won’t see results similar to the first option. This type of search makes it almost impossible to intercept the user’s search process and results.


Nesting Level

A web page’s nesting level refers to its position in the hierarchy of the website, according to the main page. Nesting levels are represented by numbers 1 or 2.


For example, the main page of a website has a nesting level of 1. Think of this main page as the root branch for the rest of your web page. 


These branches can be nested level 2 documents. Then the branches coming out of those branches have a nesting level of 3, and so on. 


When adjusting and optimizing nesting levels, always remember that additional documents should be within 2 clicks of your website’s main page. Placing resources far away essentially hides this information. Search engines will find this too complicated and will affect search results.


Network Science

Understanding network science concepts will also give you a better understanding of how to create effective websites that are optimized for search engines. 


Networks surround us everywhere. There are computer networks, social networks, the Internet, and even genetic networks. Network science as a discipline is the study of these networks and the connections between multiple elements.


If you’re familiar with network science, you’ll understand why some websites rank well and others don’t. You’ll also learn what it takes to boost your website’s rankings, and the steps you can take to help you think about why your knowledge of network science is doing it.



Most links on the site are “follow links”. That is, the links that search engines follow when indexing your site. However, if you don’t want search engine bots to follow certain links, you can add a “no-follow” tag.


Nofollow links allow users to click and use the link but prevent crawlers from following and indexing the link. If you want to direct users to a particular website, but for some reason, you don’t want that her website to get her SEO buff (or sometimes called linkjuice), the ‘no-follow’ attribute will do just that. 


This will prevent your domain authority from being transferred to another website via your backlinks, for example in the case of paid links. “no-follow” meta tags are a great way to control links and how your site gives authority and link juice to other sites without compromising user experience and value links.


An HTML tag that tells search engines not to index the page and remove it from search engine results pages. This can be done if the page is essential to the site and therefore needs to exist, but by its very nature, Google crawling the page may affect the ranking of the site. Examples of these pages are website login pages and pages that thank users for logging in.


If you don’t have direct access to the server, you can prevent Google from indexing it by including this tag in the HTML of your webpage. Placing the following tag in the header of your web page will prevent most search engines from crawling your page name=”robots” content=”no-index”>. To prevent only Google from indexing your page, use <meta name=”Googlebot” content=”no-index”>




Off-Page SEO

It’s an umbrella term for all the work done to improve a website’s SEO performance outside of the website. Backlinks are at the heart of off-page SEO. This is placing a link to her website on someone else’s website. 


Posting your website URL on other people’s websites increases your authority, especially if those websites are themselves highly authoritative. For example, getting links to your website from a university website or a charity website will improve your off-page SEO. These types of .org and .ac.za domains are highly rated by search engines.


On-Page SEO

On-page SEO is the opposite of off-page SEO and refers to everything that is done on each page of your website to improve your SERP rankings. On-page refers to the page content and HTML source code. 


Ways to improve SEO on your page include adding keywords to your content, adding links, and creating a proper header structure. On-page SEO aims to improve your domain score, which is measured from 1 to 100. 100 is the highest, and 1 is the lowest.



Ontologies for SEO purposes are a very important factor as they help improve the ranking and position of your website on Search Engine Results Pages (SERPs). A common process for ranking well on Google is to include keywords in your copy so Google recognizes those terms and ranks your site well in the SERPs. 


However, like most aspects of digital marketing, there is constant change when it comes to how content is ranked. Today, ontologies are more important than ever.


According to the Oxford English Dictionary, an ontology is “a set of concepts and categories within a subject or domain that indicates their properties and the relationships between them”. 


For content marketing, this means you can create content that demonstrates your knowledge of topics and concepts beyond the basics. You can indicate how they are linked and related to each other and the main topic of discussion.


To use an ontology to your advantage, you need to change the way you think about keywords. Gathering high search volume keywords to include in your content should be seen as a starting point, not the only step in the process. 


These keywords should be the foundation upon which you build your content and knowledge. Based on this, we need to find relevant ontology representations that can also be used in the content. 


Effective use of ontological expressions demonstrates a deep understanding and knowledge of the subject you are writing about. This shows both search engines and your audience that you are in the best position to offer a product, service or advice.


Open Graph

Open Graph is a type of meta tag, a snippet of text that conveys the content of your page to social media platforms. We will use Facebook as an example. Open Graph allows you to integrate your website with Facebook and dictate what content to display when one of your pages is shared on Facebook. 


Many people argue that Open Graph tags don’t directly affect the SEO on your page, but they can affect the performance of links used in social media, so it’s worth using. 


However, some argue that people with open tags are more likely to view and click on shared content if the tags are optimized. This increases traffic to your website from social media. 


There are usually three reasons for this because tags immediately tell users what your content is about, it makes your content appear more prominently in your social media feeds, and it also helps Facebook understand what your content is about. The latter helps improve brand awareness in search.

Organic Results

Organic search results are results that appear in SERPs for which you have not paid. These natural, organic results are the result of Google indexing and ranking pages based on content quality and relevance to specific search terms. For example, if you’re running a long-term, dedicated SEO campaign for a website, you’ll eventually see that you can rank number one.


Traffic that visits your website through these organic rankings is called organic traffic. That is the traffic that found and visited your website by performing a search and finding your website on the SERPs. This is essentially free traffic as opposed to traffic that comes from paid advertising.

Over Optimised

This is a term that refers to applying too many SEO techniques to a page or website. Over-optimization can take many forms, but the most common is keyword overuse. Once upon a time, before Google noticed this problem, a company could enter tons of keywords into its website and get paid.


Google is very smart these days and imposes severe penalties on companies using “keywords”. Not only is this a bad practice, but it greatly reduces the user experience. Another way companies over-optimize is to direct all internal and external links to navigation pages that are considered “obvious” and obvious at the top level. 


Google rewards effort, so businesses should be careful about linking to pages deep within their site. This is because it shows that you have worked hard to link to a particular page. Linking to harmful websites or trying to rank for keywords that are not relevant to your business will also be penalized by Google.




Portable Document Format (commonly known as PDF) is a type of file format developed by Adobe in 1993. used to capture and transmit electronic documents in the specified format. A key feature of PDF is that it displays the document the way the user wants it, regardless of the device on which the document is viewed. 


PDF may not be required for regular Word documents. Suitable for large documents such as articles, product brochures, and academic papers. The PDF is manipulable and users can zoom in on specific parts as needed.


PPC/Pay Per Click

Pay-per-click (more commonly PPC) marketing is a form of paid advertising in which your ads appear on Google’s search results and the Display Network. 


It is an advertising-optimized and paid-for marketing model that primarily targets relevant traffic sent to specific resources, such as product pages, landing pages, etc., by bidding on specific keywords or search terms.


PPC is a form of SEM (search engine marketing) that often works alongside SEO as a paid, more targeted alternative. The cost of advertising depends on many factors, including relevance, competition and account history, and campaigns can be set against various criteria. 


If you want to use up your budget with ads to get as many results as possible, you can do that. And if you want to set your budget carefully and get a better return on your ad spend, you can do that too.


The combination of SEO and PPC is a powerful marketing tool that gives you more clicks, conversions and space in search results. Several different platforms allow you to do per-click marketing.


  • AdWords – Google’s PPC advertising platform and the most used on the web.
  • AdCenter – Microsoft’s alternative PPC advertising platform.
  • And Yahoo! Search Marketing – Yahoo!’s PPC ad platform. Jeep Gladiator


Page Authority 

Page authority is a Moz-developed reputation term that indicates how well a page ranks when it is indexed and placed on search engine result pages (SERPs). 


Page authority is based on a scale of 1 to 100 (100 being the highest and 1 being the lowest). Page authority is not an either/or. So getting a score of 70-80 is much harder than getting a score of 30-40. Already used at the high end are more complex, time-consuming and require specific knowledge.


A good way to improve your score is to place your website link on a trustworthy website (such as a government website or a “.org” domain). This shows that you are very trustworthy and believe that an established website is trustworthy and therefore deserves a good score.



Google Panda was first released in 2011 and was originally known as “Farmer”. The purpose of the algorithm update was to remove low-quality websites from organic search engine results and instead reward those deemed “high quality”. 


Panda was originally introduced separately from Google’s core algorithms but was merged into Google’s core algorithms in March 2012. Low-quality pages (often aggregated from other websites), low-quality content, content that doesn’t match your search query, high ad-to-content ratio, etc.



Parsing is a type of automation that collects and extracts information from online resources such as websites. The information/content is in the form of HTML code and the results are added to a database. 


An example of a parser is a search bot that can analyze incoming data, store it in a database, and display relevant documents when searching. The analysis he does in three phases. That is, the content is retrieved in its original form, the data is extracted and transformed, and the result is produced.



Google Penalty is a way for search engines to penalize websites for abnormal behaviour. This penalty can result in you being left out of lists for certain keywords or having your rankings plummet to the point where you can no longer be found by your audience. 


May be imposed as a result of good faith efforts to improve website performance. The reason for the penalties is as mysterious as the algorithm. Whatever the reason, Google penalties are hard to avoid and should be avoided at all costs.



Google Penguin came soon after Google Panda. This is another search engine algorithm designed to reward high-quality websites and content and limit the number of low-quality websites. After its release, Penguin went through its ten updates and became part of Google’s core algorithms in early 2017. 


As mentioned above, Penguin’s main purpose was to reduce website exposure using keyword stuffing and linking schemes. Keyword stuffing is the addition of large numbers of keywords to a web page to manipulate its ranking position. 


Link schemes refer to buying, developing, or obtaining backlinks from sites that may be considered irrelevant/irrelevant and of low quality. This ultimately paints a false image of relevance and popularity to achieve higher rankings.

People Also Ask Boxes

This is the latest feature Google uses to provide users with the most relevant search results. These fields consist of questions related to your query when Google tries to predict your next move to save you time. Including this feature allows Google to provide more information about a given topic than just a list of websites.


Another factor that makes this feature so popular is the inclusion of snippets from companion websites. When expanded, the fields offer snippets of relevant information from the website, giving users answers to their questions without having to click through. Since its inception, the feature has grown dramatically in popularity, allowing businesses to rank on the first page for search terms.


Personalised Results 

This is when standard organic SEO results are overridden in favour of other results that Google deems more relevant based on recent searches. 


Google may continuously collect data about us when you use our search engine and use this to provide highly accurate results. This feature complicates keyword optimization and rank tracking and can obscure your site’s exact rank.


For example, if a user searches for ‘soccer shoes’ and then ‘socks’, you may see the brand of socks that would normally appear first, but Google specializes in selling soccer socks.


Choose a brand that you like and make it the first result. However, that doesn’t mean Google changed this result for everyone. That doesn’t undo the hard SEO work he’s done to help the sock brand achieve this top ranking. This is just an individual result.


Piece of Code

Code is used to build websites, apps, and software, and tells how a website works and looks. Basically, everything on the internet boils down to lines of code. When it comes to SEO, code can be used to improve the ranking of your website using certain coding techniques. 


Writing or rewriting code using this technique allows Google to read and index your content. This is done using keywords that Google reads as being relevant to the topics covered by the site. 


In addition to linking your site, this helps improve your site’s current ranking. Links can do a lot of work to rank higher on Google, but SEO-optimized coding will make your site even more relevant.



A popup is a window that appears without a prompt when you visit a website. These pop-ups often encourage people to sign up for newsletters to get discounts or remind them they have items in their shopping cart. 


Search engines hate old-fashioned pop-ups (those that open in new windows) and often ban them so they don’t appear on the user’s screen. 


New types of popups that appear in windows typically don’t affect SEO performance, but they can annoy users and discourage them from returning to your site, so they should be used with caution.


Private Blog Network


A private blog network, also known as a public blog network or PBN, refers to a collection of websites designed to create links to a single website to manipulate search engine rankings. PBNs are similar to link wheels and link pyramids, as multiple sites link to each other or a central site. 


The websites used are usually built on outdated domains with some history. These expired domains are typically re-registered and tagged with content containing links to landing pages. 


PBN may be identified based on several different factors. For example, all websites may have the same IP and have similar website designs and themes. The sites are owned by the same person and may have duplicate content. PBNs are not a good way to build links or authority. Best practices are always the preferred option when it comes to building links and gaining more authority on the web.




Qualified Lead

A lead type considered ready to be contacted by the sales team. Leads usually come from your website and keep in touch. They are “qualified” if their requirements meet the company’s standards or if the problems they report can be solved by the products/services sold. 


Qualified prospects are then approached, often by members of the sales team. Our sales team will take the time to answer specific questions based on your request and provide face-to-face time. They do this because they know that qualifiers are interested and will buy the product before most others.


Quality Guidelines

Google’s quality guidelines are essentially guidelines written for webmasters and SEOs, detailing which tactics are prohibited or discouraged. 


Our quality guidelines highlight what Google considers to be malicious and attempts to manipulate search results. Google’s quality guidelines basically define what is called “black hat” or “white hat” SEO.


For example, black hat SEO and spam tactics violate quality guidelines. On the other hand, SEO sticking to guidelines can be considered white hat. Google’s quality guidelines have changed significantly over the years. 


Staying up to date is important. Keeping up to date is important. Failure to do so can result in manual penalties or even significant delays in your SEO efforts.

Quality Update

Google Quality Updates are updates performed by search engines from time to time with one goal: downgrading low-quality content. These updates can seriously impact your website if it has poor SEO, outdated content, lacks information, and doesn’t follow best practices.


However, if your site has been recently updated and updated with fresh, optimized content that is good for your keywords, you may benefit greatly from these updates as Google rewards you with higher rankings. 


What does ‘quality’ look like for us? Well, the ‘quality’ of a work is increasingly determined by how useful the content is to the reader. 


Google puts the user at the centre of its algorithm. As a result, so should the content. Yes, SEO is still a must, but so is well-crafted content that is truly beneficial, value-added, and deep. You can help your readers and impress Google by presenting your knowledge.



The term query often refers to search queries. This is simply a phrase you type into the Google search engine. Google provides a list of results that it believes are relevant to your search query. 


This seems like a simple process, but there’s a lot of work going on behind the scenes. For example, a search query contains a keyword or keyword phrase for which a particular website is optimized, so Google selects the most relevant results.


This once again proves the importance of effective keyword optimization as it is critical for boosting rankings for a particular keyword. It also creates an environment. During this competition, Google benefits the most by optimizing results and providing users with the most relevant websites.




ROI stands for Return on Investment and is a term used to describe the amount of money a company receives from its initial investment. When it comes to SEO, this could refer to money spent on new websites, PPC advertising campaigns, or money invested in hiring SEO content marketing professionals. 


ROI is relevant for all companies, and all companies have different definitions of good and bad returns on their investment. For example, a new company may consider ROI to be good and balanced. Larger companies may see this as a terrible ROI as their investment is much higher.


ROMI (Return on Marketing Investment)

Marketing your product can be expensive and can be done through a variety of channels and methods. Marketing return on investment (ROMI) is a metric used to measure the effectiveness of marketing campaigns. 


As such, we analyze campaign results about specific marketing objectives. ROMI is similar to return on investment (ROI), but it’s more specific, especially as it relates to marketing. To enable ROMI, marketers must establish campaign metrics. 


ROMI is simply measured by calculating total revenue and marketing investment and should only reflect the direct impact of your marketing campaigns. In the context of SEO, ROMI calculates ROI for his SEO campaigns. ROI is positive if the organic revenue of your SEO campaigns is higher than the cost of running them.


RSS Feed

A live feed of updates from a specific source. RSS feeds can be configured to provide results on specific topics or news sources. Feeds provide updates on new news and articles as they are published. Instead of listing new content, use an RSS feed to notify users when this new content is available.

It is usually used to notify users when a blog or podcast is published and is just plain text in its simplest form. RSS feeds containing images and videos are accepted, but are recognized as plain text features. RSS feeds are often presented as widget options for inclusion on websites and blogs.



“Ranking” is a general term used to describe the position of various websites in search engines. The higher the ranking, the more web traffic, and theoretically, the more likely you are to make more sales. This is because users prefer to click the top result instead of scrolling too far down.


All companies appearing on search engines aim to be ranked high. Being on his first page on Google for search terms is a good goal to strive to rank as high as possible on the first page. Getting to the first page is pretty basic. Because, honestly, no one ever scrolls to page two. This is very powerful.


Rankings can be changed by regularly refreshing the page to add new content and making sure the site has good speed and performance and is not overly optimized. Regular monitoring is key to making sure your rankings are stable.


Ranking Signal

A ranking signal or ranking factor is a term that refers to anything that we believe contributes to how Google’s complex set of search algorithms analyzes and ranks websites to determine organic search results and rankings. 


Google has kept its maps secret until now but has insisted for years that its algorithm relies on hundreds of unique ranking factors to provide users with the highest quality, most relevant search results. I’ve been


Reciprocal Linking

A reciprocal link is a term that refers to two hyperlinks linking to each other. For example, if Symaxx had a link to the News24 home page, it would be reciprocal if News24 had a link on that site pointing to Symaxx home page. Reciprocal links are usually pre-arranged between two webmasters and done in this manner. This is because both sites are considered mutually beneficial as they boost authority and almost help each other up the ranking ladder.


However, reciprocal linking is highly controversial and is considered a scheme by many of his SEO experts. This is a concept that has persisted because there have been previous examples of webmasters getting together and monopolizing keywords by linking to each other’s websites. 


This is much less common now that Google is much smarter. As long as your reciprocal links are random, they shouldn’t affect your rankings.


Regional Keywords

These are keywords that override the main keyword when relevant to a specific region. This is used in location-based searches when someone is looking for something in a specific area (often a business). 


When a user enters the name of a place, the website will be optimized for that keyword and Google will consider the most relevant one and serve it as a result. This is because Google knows that people are looking for businesses in that specific area.


Geographies cover a wider area than local searches and can result in significantly higher traffic. It does this by using a set of geographically related keywords to ensure that it ranks when you search for those terms. 


Searching for the term “nearby” uses keywords from these regions so Google can use your location to show you relevant results from nearby locations.


Relevant Queries

If you want to improve your SEO, it’s important to consider relevant search queries, i.e. the searches your target audience uses on search engines. One way to uncover targeted searches is to conduct keyword research. 


This helps determine how popular those searches are and how difficult they are to rank. There are typically three different types of search queries: navigational, informational, and transactional. Navigation refers to search queries used to find a particular website, such as Facebook. Informational queries cover a wide range of topics that thousands of search results are likely to relate to. 


A transaction query indicates an intention to complete a transaction (usually a purchase). For example, searching for a specific product is considered a transaction request. Within these three groups are search queries related to the target group.


Response Code

Response codes (also known as HTTP response status codes, or simply status codes) indicate to the user whether a particular HTTP request was successful. 


A response code is a three-digit code that indicates the server’s response to the request. For example, a 301 response code indicates that the page navigated and redirected the user, and a 403 response code indicates that the user is not authorized to access that webpage. There are many different response codes.


Responsive Design

The term refers to the idea that web design and development should accommodate user behaviour, interactions, and environments (that is, desktop, mobile, and tablet). 


One of the key elements of Responsive Web Design (RWD) is the idea that page elements reorganize and change orientation depending on the device being used. 


RWD is very important in this modern world where people watch content on so many different devices because it’s important to give users the best experience possible. 


If you provide a bad experience that they can’t see on their phones or laptops, users will become frustrated and leave your site. For e-commerce businesses, this can be the difference between selling and not selling.



A retargeting campaign is a process by which a company runs a specific advertising campaign to target people who have recently left a website without making a purchase. 


These campaigns can be associated with specific product categories or the entire site. Retargeting can take many forms, including Email or social media advertising. Sometimes it includes an offer to financially incentivize them to come back, sometimes it’s just a reminder.


Rich Snippets

Rich snippets are more detailed snippets of content that Google displays on search engine result pages (SERPs). Rich in this context refers to the amount and type of information available in the snippet. 


This includes images, reviews, read times, and even nutritional information and prices if relevant to your search term or website.


Rich snippets make users more likely to click on your content by providing them with more immediate information. This increases your confidence that the site contains the information you need.


To take advantage of rich snippets, you need to add something called structured data to your website. It is a form of code written in a specific format that search engines understand. 


Once read, search engines can create rich snippets from it. By using plugins on your website and reading the importance of structured data, your website will appear as rich snippets over time.


Robots.txt (Robots Exclusion Protocol) is a text file that websites use to communicate with web robots that search as search engine spiders (or crawlers). robots.txt is a text file accessible at the root of your website that sends important information to crawlers. 


For example, robots.txt allows SEOs to tell search bots what to do with each page of their website. You can choose to have the crawler ignore certain pages so that only the most useful and relevant content is crawled and indexed.


SERP (Search Engine Results Page)

A SERP or search engine results page is the page displayed by Google or another search engine after a user enters a search. 


SERPs typically display 10 or so organic search results ranked by relevance and quality, along with the URL, page title, and a short description of each result. SERP rankings determine user visibility and have a significant impact on the amount of organic traffic flowing into your website.


Improving SERP rankings and visibility is one of the first things anyone wants to improve in SEO and is the main goal of most SEO campaigns. Google uses SERPs to determine user search intent. 


It is collated and analyzed against an index of web pages and websites to provide the most relevant and useful content. Depending on the type of search performed, SERPs may also include other features such as:


  • Featured Snippets – Also known as “Position Zero”.
  • AdWords Ads – Paid ads that appear above and below organic search results
  • news.
  • picture,
  • Local Pack – with Local Card.
  • Related questions and searches.
  • Tweet.
  • video.
  • Shopping record.


Search engine optimization goes hand in hand with improving rankings in his SERPs for the search queries and keywords most relevant to your business.


Sales Funnel

A sales funnel is the path a potential customer takes to make a purchase. 


There are several steps in the sales funnel and these are usually Awareness (when you first recognize the brand/product/service), Interest (problem-solving, competitor analysis), Decision (where you can dig deeper) )  (prices and packages), promotions (making a purchase). 


However, the phases may vary depending on the company’s sales model. Sales funnels help you understand what your prospects are doing and thinking at each stage of the buying process. 


With these insights, you can decide how best to invest in your marketing channels and activities, and create relevant messages at every stage that ultimately converts prospects into paying customers.



A sandbox is a filter used by Google that is suspected of preventing new websites from ranking well on search engine result pages (SERPs).


As Google strives to prioritize high-quality, up-to-date content in the end, sandboxing tools help search engines better manage new websites and his “flash-in-the-pan” websites. thought to be helpful. 


Google’s goal is to be a reliable and useful search engine that helps people find what they’re looking for quickly. This makes relevance paramount to Google’s success as a search engine, making tools like Sandbox highly desirable. 


The sandbox helps Google distinguish between grain and chaff on which his website should appear highest in the SERPs. In fact, few people know for sure whether the Google Sandbox actually exists, but it is suspected that this filter was added to Google’s algorithm in March 2004…

Satellite Domain/Website

A satellite domain or satellite website is a website set up by a company or webmaster for the sole purpose of enhancing the authority and presence of the main domain or website. 


For example, if you own a website that sells products in a crowded marketplace, or if your client’s research is an important part of your sales funnel, you may want to have a separate website filled with relevant content and topics. 


You can create a site and link to it. main domain. Theoretically, this way you always reinforce your main domain by linking to another website. This is evidence of an authoritative website that deserves a high ranking in Google’s eyes. 


Satellite domains were a profitable tactic just a few years ago, but are now considered a black hat SEO tactic rather than a grey one. Like any other of his SEO practices, a genuine and honest person will be successful in the long run and will take time to complete.


Schema Markup

Schema markup, also commonly known as “rich snippets”, is a type of microdata that, when added to a web page, creates a detailed description of the page. 


Adding schema markup to the HTML of your web pages can improve how search engines read your pages and allow you to include rich snippets in search results.


Schema markup doesn’t necessarily directly impact your organic search rankings, but it’s still great to implement as part of your SEO campaign. 


This is because it gives you more space in the SERPs and improves what is called search engine real estate. It is also known to improve click-through rates for organic rankings.


Search Console

Google’s Search Console (GSC), formerly known as Google Webmaster Tools, is a free service offered by Google to website owners and webmasters. 


It’s a set of free tools and resources that you can use to optimize your website, track performance, and more. These tools are invaluable to his SEO and checking websites with GSC is widely considered a best practice for SEO campaigns.


Once you have access to Google Search Console, you will have access to a variety of resources. From Search Console, you can submit a sitemap, check your site for manual penalties, access crawl reports to check your webpage indexing, and monitor your site’s speed. 


Google Search Console also provides valuable performance tracking information such as: For example, the number of impressions in search results, the rank for a particular keyword or search term, the number of clicks received, etc.


Search Engine Results

Search engine results, or simply search results or search engine rankings, are the pages, advertisements, and links that search engines deliver to users based on their queries. 


Search results displayed on SERPs (Search Engine Results Pages) are ranked based on relevance and quality and tailored to the needs of the search query. 


However, the search results also include relevant ads. Essentially, Google’s ultimate goal is to provide users with the best, most useful, and most relevant content possible. Search Results is Google’s attempt to do this.


Search History

When you search for a topic in your web browser, your search is fully documented, displaying a list of your search terms and the websites you visit. Basically, it leaves breadcrumbs that you can use to follow your steps, visit previous websites, track your movements online, etc. We use it to understand your interests, habits and tendencies as a user to show you content that you may like. It can also determine whether you’re using a browser on your desktop or an app on your mobile device, and track which ads you click.


You can delete your search history locally from your computer, but the data remains on Google’s servers. For users who want to browse the web without instantly viewing their search history, here are some options: Incognito mode. However, this doesn’t hide you from Google and they can still track your movements online.


Search Robot 

Search robots are automated tools used by search engines such as Google, Bing, and Yahoo!. Used to build the database. Also known simply as bots, romers, crawlers, and spiders, these robots systematically search the web to discover new websites and updates to existing ones, and keep records of the digital spaces they search. 


It does this by following a series of links, finding links between web pages, and processing data such as content, sitemaps, links, and HTML code to create an up-to-date index. 


Because search robots are automated, they process search data much faster and more accurately than humans. They are mainly used by search engines and used to scan the content of the web. 


However, spammers can also use bot software to look up email addresses and personal information. All content is viewed by search bots unless it is encoded with robots.txt which denies access.


Search Volume

This is the number of times users searched for the keyword in a search engine. It shows keyword popularity and helps users decide which keywords to optimize for. If your keyword has a very low search volume, it may not be worthy of ranking. 


If a keyword has a very high search volume, you will want to rank for that keyword, but the competition to do so will be very high. It is the best option for ranking keywords. 


High search volume keywords are often very broad compared to low search volume keywords that are more likely to be focused on a specific topic. Keywords with lower search volumes are often easier to rank for, but they are more specific and may be less relevant to your site.


Seasonal Trends 

Refers to seasonal changes in search trends throughout the year. For example, searches for chocolate may spike during the last few months of the year as people search for Christmas gifts. 


This also allows the website to focus on these key search terms at certain times of the year, increasing conversions.


By targeting these keywords during popular times, companies can try to capitalize on these search trends and increase their SERP rankings as a result. At other times of the year, these particular keywords may be less popular and your rankings may fail during those times. 


For this reason, it is important to understand the market and track changing trends. Certain keywords record seasonal highs that can be found using various tools such as Google Trends. This allows companies to do research in advance and take advantage of trends at the right time.

Seed Keywords 

A single word that serves as a starting point for a series of keywords. Seed keywords are short and contain no qualifiers. Some long-tail keywords may contain seed keywords along with other modifiers. 


For example, if your seed keyword is “boots”, your long tail keyword might be “blue soccer shoes for kids”. This is just a variation of the keyword, as these are starting points and can be extended to longer ones. 


Seed keywords are very useful because they help users understand the relevance of a particular topic. It can also be used to generate related longer keyword phrases. 


Using these seed keywords alone can be too broad for real results, but using them with longer keyword phrases can provide much higher value.


Semantic Core

A semantic core is a group of keywords and phrases that summarize the types of goods and services your business sells. 


It aims to cover a wide range of phrases that potential users can type into a search engine to find answers to what they need. becomes an important aspect of a company’s marketing strategy. 


This keyword cluster should be used site-wide. This will optimize your site’s authority within this determined core area. Therefore, an effective semantic core for your business should address the needs of the search queries your target users are likely to ask. 


When reviewing the semantic core of a website, it should describe exactly what the business does. This ensures that users coming through your website are relevant and interested in what your business has to offer.


Site Map

A sitemap, as the name suggests, is a map of all the pages on your site. It is important in search engine optimization because it quickly and easily tells Google about your website structure and content, speeding up crawling and indexing, and improving navigation. There are usually two types of sitemaps:

  • HTML Sitemap – This type of sitemap is typically organized by topic, hierarchy, and structure to help users better understand and navigate your site.
  • XML Sitemap − This type of sitemap provides web crawlers and search bots with a list of web pages for a particular site, providing everything they need to index the site quickly and accurately.

Site Structure

Site structure refers to how your website is organized and helps search engines understand which elements of your website are most important. A solid and well-thought-out page structure is very important to the success of your website. 


Make it as easy as possible for search engines to figure out what your page is about by structuring things appropriately, like building a pyramid-shaped page that starts with your home page and branches to service pages that link to smaller topic pages. to The website is the purpose of the website.


Others under the site structure umbrella include categories, how blog content is parsed, taxonomies, internal links, navigation, and breadcrumbs. As the site grows and develops and more content is added, it will be easier for everyone to navigate the site, so it’s important to keep everything organized.


Social Media

A simple definition of social media is websites and online programs that facilitate the creation and sharing of content and online media by individuals.


Examples of the most common and popular social media are Facebook, TikTok, Twitter, YouTube, Instagram, LinkedIn, etc. Social media sites allow users to connect while creating and sharing content.


Social media marketing is a form of digital marketing that often operates in parallel with search engine optimization. From paid ads to organic posts, social media marketing is a powerful tool that can attract a large and active audience. 


Social media has become increasingly important to SEO over the years as links from many social media sites now appear in search results. Securing links within social media sites and driving web traffic from social media accounts to your website is becoming an increasingly important SEO tactic.


Social Signals

In the search world, social signals are a company’s likes, shares, comments, and interactions across all social media channels that search engines take into account when calculating viewability. 


Building a relevant and cohesive social media strategy is no longer just a good thing, it can directly impact your SEO. Search engines now want to rank companies that are actually doing business. 


There is no more positive signal that your company is open and ready to offer products and solutions than a series of regularly updated social media channels. While not as valuable a currency as backlinks, social signals, especially content and website sharing, are certainly an important factor. 


Underscoring the importance of social signals, Google and Twitter have teamed up to show Tweets from businesses related to your search terms. 


This type of functionality is very useful for companies operating in a fast-moving industry and needing to take advantage of new industry news and topics.


Source Code

This is the term most people know when right-clicking when viewing a web page. In the menu that appears when you right-click, you should see a View Source option. 


Selecting this option will show you the code (“source code”) used to render the page in your browser. In this view, you can see various code and tags from <head> to <i> to <p> and many, many more.


Status Codes

See response code. A status code is just another way of referring to the same thing. An HTTP status response code is a three-digit code that indicates whether the request to the web server was successful.


Structured Data

You can add structured data markup, also known as schema, to your website’s HTML to add contextual information about the content of your web pages. 


This helps search bots identify important contextual elements so they can crawl, index, and rank your website’s content more accurately.


Structured data is a form of microdata (a type of other website code) that creates detailed descriptions, often called rich snippets, that can be displayed in search results. This comes in the form of FAQs, star ratings, maps, etc.


Structured data markup was popularized in 2011. Schema.org has agreed with Google, Bing, Yahoo, and Yandex to create a standard format for structured data that will be supported and displayed in the SERPs of these various search engines.




The term, fortunately, shortened to TF-IDF, is not exclusive to SEO, but is a term that is gaining importance as search engine algorithms begin to understand the broader context of the content. 


TF-IDF stands for Frequency-Inverse Document Frequency. It is a type of technique that search engines (Google, Yahoo, Bing, etc.) use to measure the importance of terms, words, phrases or keywords within a blog, web page or website. 


From an SEO point of view, TF IDF helps you not only rank for keywords but also see related content. It’s worth it for webmasters who don’t use keywords but instead create algorithmically superior text with keywords and related information. 


The formula works as follows: TF = (number of terms occurring in the document)/(total number of terms in the document). IDF = log_e (total number of documents / number of documents containing the term). 

Once you have these numbers, you can time the IDF to TF. The final numbers give you a good idea of ​​how often you use a particular phrase compared to your competitors and everyone else who ranks for that term.


Target Keywords

A website or web page’s target keywords are the words or phrases you want to rank for. This is the core part of SEO and digital marketing. 


Each SEO campaign identifies the target keywords that each web page should rank for, and on-page SEO is performed to optimize the pages to rank specifically for those target keywords.


Title Tags

The title tag is an HTML element that specifies the title of your web page. These tags appear on search engine result pages. These are the clickable titles displayed for each result. 


Title tags should always be precise and concise, summarising the purpose of the page and its content. Title tags are important for many reasons, including social sharing and SEO. As such, there are some best practices to keep in mind when writing title tags. 


For example, each web page should have a unique title and avoid keyword stuffing. In other words, don’t add too many keywords to your title tag. This can lead to poor user experience and Google recognizes it and penalizes it on its SERP. 


There is no character limit for title tags, but keep in mind that your title will look different on different displays and Google’s display pixels.



Web traffic is the number of people who visit your website during a specific period. Web traffic is measured in visits, sometimes called “sessions”. Traffic is one of the most common metrics used in business. 


This is to provide a clear indication of how popular your website is and how effective your broader marketing tactics are in attracting your audience. 

When SEO analytics first appeared, traffic was considered the most important metric. However, measuring traffic alongside other metrics like click-through rate and bounce rate is now much more important. This gives you a more holistic view of your site’s performance.


Transactional Query

These are searches made with the clear and direct intent to purchase a product or complete a transaction. Users use the search engine to search for the products they need and complete the transaction. 


Probably one of the best results. This allows companies to anticipate this and compete for the top rankings in these specific queries.


A clear indicator that a request is transactional is the use of certain keywords such as “purchase” or “order”. Searches for specific products or brand names also indicate a user’s purchase intent. 


By picking up these keywords, search engines can provide relevant results and help users with their purchase searches.


Twitter Card

A Twitter Card is a few lines of code that allow a user who tweets a link to your content to display a user-visible “card”. 


This is useful because it allows you to break the 280-character limit and create content-rich Tweets that grab attention as people aimlessly scroll through their feeds. 


Twitter cards allow users to display images, watch videos, download apps, and visit landing pages. Whether it’s watching a video, buying a product, or signing up for something, it’s easy to see how Twitter Cards can help you create social media content with real intent and drive people to convert. 


 And the best part? Users don’t have to leave Twitter to experience these things. We all know this feature is great for people who don’t like typing, scrolling and swiping more than they should. The benefits of Twitter cards are clear. 

You can display your posts consistently across all platforms and provide attributes that drive more traffic to your site. You can also create custom titles and descriptions for your photos and URLs. Oh! And give people a great mobile experience.



URL stands for Uniform Resource Locator. The URL you see at the top of your browser when you view a webpage is an identification string that tricks your browser into visiting and viewing a particular webpage. 


For example, the URL for the SEO page at Symaxx Digital is https://symaxx.com/seo-services/


URLs are important because they indicate the location of a webpage on a network or domain and provide both users and search engines with important information about the nature and content of the webpage. 


URLs should also be optimised and well thought out so that they are not overlooked. It’s not just thrown away because it’s overlooked by search engine optimization.


Unnatural Link

Artificial links generated to manipulate page rankings. Unnatural links are usually a covert attempt by scrapers and spammers to piggyback on your site’s value or pin your site to the “bad” parts of the web to lower your rankings. 


This means that probably irrelevant anchor text was used because the topic of the linked page is also irrelevant.


When a website is flagged for unnatural links, its ranking can drop significantly, requiring the owner to submit a request to Google if he is warned. Google has decided to penalize unnatural links. 


This is to prevent a website from ranking up due to spam links and, as a result of irrelevant sources recommended to users.


User Experience

User Experience (UX) is similar to User Journey but is a broader term that focuses on all aspects of a customer’s relationship with a website, product or service. 


UX refers to the ease with which people visit your website to purchase a product or service, be it a physical product or a digital product. It is broader because it also defines what is experienced by the user.


A memorable UX is about giving your customers more than they expect from your product or purchase process and providing a seamless experience that makes them want to come back to your website and product. 


An often-cited good example of UX is an e-commerce website. If an e-commerce website, app or social media promotion is well thought out, users will naturally return to that website to buy more products because they don’t have to spend time on a website with bad UX. will come to buy.


User Journey

The user journey is a term that refers to the experience a user has when visiting a website. A typical user’s journey usually starts with a Google search or clicking on an ad that takes the user to the home page or a specific service page.


From there, you’ll need to train them to respond to a call to action on your page (such as by phone, email, or entering information).


A well-designed user journey makes it easier for users to reach their goals and reduces the risk of frustration leaving the page for another website. Once you’ve decided on a trip, it’s important to analyse and refine the data to make it as optimal as possible.


 Analysing areas where people leave your website, unwanted interactions, and time spent on your website are three things to consider to improve your user journey.


Vertical Search

The term vertical search refers to a website that tries to bring everything together or a specific small type of search engine that tries to index content relevant to your business. 


The World Wide Web attempts to index all content on the Internet, whereas websites focused on vertical search indexes only on relevant work. A good example of a vertical search engine is Yell. Yell only compiles crowdsourced reviews of restaurants, attractions, shops and other areas of interest.


A vertical search engine is beneficial in many ways. First, these sites are very accurate due to their limited scope. Second, it is so accurate that it can incorporate taxonomies and ontologies, increasing your domain authority in the eyes of search engines. 


For commercial organisations, striving to become a vertical search engine is a great long-term way to become an authority in the industry. For example, if you work in the fashion industry, your goal is to create a large amount of content that answers as many searches as possible in as much detail as possible.


It covers the topic very broadly and is what your audience is searching for. By addressing all possible topics related to your stuff, you are theoretically forcing Google and other search engines to push you to the top of the rankings.


Voice search

Voice search is a form of user search that combines modern speech recognition technology with regular search engine queries, allowing users to speak their questions instead of sitting at a keyboard and typing them. 


Voice search is becoming more and more popular, so SEO campaigns are becoming more and more of a priority.


Each software interprets the language and transforms it into a search query, which it sends to one or more search engines to provide relevant answers to the user. 


Voice search is a trend that will continue to grow and expand, with new tools such as Apple’s Siri and Amazon’s Echo technology specifically designed to take advantage of voice search.


SEO is starting to adapt and voice search optimization is becoming a more core skill. 


Including short answers in your content, optimising for featured snippets, and creating specific FAQ pages for voice search are great ways to optimise your site for voice search results.




Pronounced “who is”, WHOIS is a type of query-and-response protocol that refers to queries of databases that store data such as IP addresses and domain names. 


The WHOIS database, designed by the Internet Society, is presented in a human-readable format. It’s a very useful tool that allows you to get in touch with the domain owner. 


WHOIS took a somewhat negative turn a few years ago with the introduction of GDPR.


Essentially, the WHOIS protocol exposes the names and addresses of individuals with specific internet domains and therefore did not ask for those individuals’ explicit consent before sharing their data, thus directly violating the GDPR.


Webmaster Guidelines

The Webmaster Guidelines, also known as Google SEO Guidelines or simply Google Guidelines, are guidelines set by Google to provide website owners and webmasters with the information and guidance they need to make their websites search engine friendly and optimised for crawling and indexing. 


Additionally, the Webmaster Guidelines define what search engines consider to be spam and the penalties that can be expected for violating the guidelines.


For this reason, Google’s Webmaster Guidelines are often used to draw boundaries and define what can be considered black hat SEO techniques and white hat SEO. 


Webmaster guidelines often turn into general guidelines that define quality guidelines, spam tactics and what is considered quality SEO, and actions that can be taken to improve the indexability and crawlability of a website.


Website Navigation

At its core, website navigation is simply how users navigate through your website and move from webpage to webpage. Often overlooked, navigation is a very important part of the user experience. 


If your navigation is unclear or confusing, you lose the traffic that could interact with your site and ultimately convert.


Website navigation and structure have a huge impact on conversions, bounce rates, sales, and more. If users can’t find the content they’re looking for, they’ll leave the page. 


A clear and strong hierarchical website navigation structure guides your visitors. This is especially important for e-commerce sites with a clear sales funnel.


White Hat SEO

Basically, white hat SEO is defined as negative SEO practices and is the opposite term for “black hat SEO”, which often refers to hackers. 

Black hat practices that sabotage and harm websites mean that white hat SEO practices are in line with Google’s terms of service for properly optimising websites.


White hat SEO practices can bring great benefits to a website and when done most effectively can improve the ranking of a website in SERPs on Google. 


Most of the SEO practices you encounter are white hat practices done to improve your website. 


If a site does not use white hat SEO techniques, Google will flag this as a black hat practice and penalise the site. These penalties can include dropping your index or lowering your ranking.



WordPress is an open-source content management system (CMS). Used by millions of people worldwide. It is one of the most popular CMS due to its easy-to-use interface and ability to add plugins and add-ons. 


First released in May 2003, it is now home to 75 million websites. According to WordPress itself, over 409 million people view about 23.6 billion pages each month.


One of the many advantages of WordPress is that it can be used by beginners with no development or web design experience, as well as experienced developers who know how to code. 


This is because WordPress has an incredibly wide range of features suitable for people of all abilities and skills. 


The open-source nature of WordPress means that it is free and can be used, customised, and modified according to the webmaster’s needs. You can also add plugins like Yoast SEO to track and improve your SEO performance.




Yoast SEO

Yoast SEO is a plugin that you can install on your WordPress website to improve SEO performance and optimise your content and web pages for specific keywords. 


Yoast SEO makes it super easy for businesses to meet and exceed SEO standards rather than just guessing. This will help you in your efforts to expand the reach of your keywords.

A very user-friendly platform, Yoast SEO allows businesses to create titles and meta descriptions, and focus on keywords, so every aspect of their content is optimised. 

Once the plugin is installed, each page will be given a score from 1 to 100 (100 being the highest score, 1 being the lowest score) once the important information is entered. 


This score is based on the target keyword and its prevalence in headlines, body text, title tags, alt text, metadata, and other areas of keyword-critical content. 

A good score is 80 or higher. You can improve your score by adding more content and further refining the technical aspects of your content. 

Yoast tracks keyword usage (to make sure you aren’t over-optimising your pages) and manages your sitemap to make sure everything is well-structured and optimised. It is also useful for


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